Top eCommerce books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite eCommerce books – and here are the answers.

Table of Contents

Fundamentals of eCommerce

Understanding the concepts of eCommerce starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Atomic Habits by James Clear is a comprehensive, practical guide on how to change your habits and get 1% better every day. Using a framework called the Four Laws of Behavior Change, Atomic Habits teaches readers a simple set of rules for creating good habits and breaking bad ones.

Recommended by the experts and mentors at MentorCruise

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation brea…

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Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

DotCom Secrets is a book that reveals the strategies and techniques for building a successful online business. Written by marketing expert Dan Kennedy, the book provides valuable insights into creating sales funnels, driving traffic, and converting leads into customers.

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The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company

In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing. But what is at the heart of Amazon.com’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer serv…

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12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of n…

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ECommerce Marketing: How to Drive Traffic that Buys to Your Website

ECommerce Marketing - How to Drive Traffic That Buys to Your Website. Chloë Thomas has written an eCommerce marketing book titled 'eCommerce Marketing - How to Get Traffic That Buys to Your Website. ' The book focuses on customer persuasion and conversion optimization to help businesses grow sales online.

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Additional eCommerce Reading

These books are not required for you to learn eCommerce, but they are highly recommended for you to deepen your knowledge.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Written in short chapters packed with illustrations, this book is designed to be approachable and easy to read. Krug is serious about Web usability, but that in no way means his book is stodgy or dry. Examples of usability at work are littered with cartoons and the text maintains a sense of humor.

Recommended by the experts and mentors at MentorCruise

Supermaker: Crafting Business on Your Own Terms

In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon kitchen to turning her brand into a household name and selling her company in a nine-figure acquisition. Supermaker is her guide to business and career development on your own terms. Through unfiltered storytelling and instructive takeaways, the acclaimed entrepreneur, founder of Schmidt's Naturals, an…

Recommended by the experts and mentors at MentorCruise

Get Rich Click!

Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!

Recommended by the experts and mentors at MentorCruise

Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business

THIS BOOK, is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable, and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today's competitive market. You will find zero theory inside this book.

Recommended by the experts and mentors at MentorCruise

Linchpin: Are You Indispensable?

It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom.

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper eCommerce Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. eCommerce is evolving every day, these books can help you master it.

The Personal MBA: Master the Art of Business

"The Personal MBA" covers a range of core business principles. From strategy and marketing to finance and leadership, this section provides an overview of the key concepts readers can expect to encounter. The focus is on practical applications, ensuring relevance to real-world business scenarios.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your eCommerce books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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With over five years of experience in growth marketing across B2B and B2C spaces—on both the agency and client side—I’ve seen it all. Navigating the wild world of digital marketing can feel like trying to assemble IKEA furniture without the instructions. But don’t worry—I’m here to help you make sense …

$210 / month


I specialise in supporting early-stage startups to devise and implement scalable SEO growth strategies while avoiding common pitfalls that can hinder growth and become costly to fix later. With over ten years experience, including five at two of Australia's most successful startups — Canva and Car Next Door (now Uber …

$180 / month

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7-figure seller on Amazon. Lean operations with small remote team and a bunch of custom software. Specific expertise in listing optimization, Amazon PPC, and building software to manage parts of the Amazon FBA business model. Built and exited a Amazon SaaS app business. Also ex-Google and ex-Meta employee.

$200 / month

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Welcome! If you are looking to break into product management or want to give a competitive edge to your career, continue reading :) I have been coaching aspiring PMs since 2017 and if you are looking to either get the professional fundamentals or deepen your PM skills of every aspect …

$210 / month


I am a results-driven international digital transformation and technology leader with over two decades of experience leading transformative initiatives across six countries, delivering outstanding results for global giants like Google, Microsoft, Amazon, and Booking.com, as well as excelling in dynamic startup environments. My leadership philosophy centers on empowerment, enabling individuals …

$180 / month

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Hi folks 🤗 I am mainly focused on Growing Traffic and Conversions in B2B companies. Right now I lead a LOCAL SEO company based in Texas, USA. In my experience I have worked side by side with Publishers and eCommerce in the US and LATAM https://www.linkedin.com/in/nestorvazquez/, here to share as …

$600 / month

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