Top eCommerce books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite eCommerce books – and here are the answers.

Table of Contents

Fundamentals of eCommerce

Understanding the concepts of eCommerce starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Man…

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You Should Test That: Conversion Optimization for More Leads, Sales and Profit Or The Art and Science of Optimized Marketing

This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

Recommended by the experts and mentors at MentorCruise

Get Rich Click!

Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Atomic Habits by James Clear is a comprehensive, practical guide on how to change your habits and get 1% better every day. Using a framework called the Four Laws of Behavior Change, Atomic Habits teaches readers a simple set of rules for creating good habits and breaking bad ones.

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Don't Make Me Think

Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.

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The Art of Gathering: How We Meet and Why It Matters

In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive—which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved.

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Additional eCommerce Reading

These books are not required for you to learn eCommerce, but they are highly recommended for you to deepen your knowledge.

Linchpin: Are You Indispensable?

It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom.

Recommended by the experts and mentors at MentorCruise

The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company

In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing. But what is at the heart of Amazon.com’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer serv…

Recommended by the experts and mentors at MentorCruise

How to Sell on Amazon In 2021: 7 FBA Secrets That Turn Beginners Into Best Sellers

By the end of this book, you’ll be convinced of this too. This guide for beginners is the first book you should read if interested in selling on Amazon. This book first takes you through product research, where you’ll learn how to select the best products to sell on Amazon. Then you will learn how to source products through FBA (Fulfillment by Amazon), and you’ll see that importing really isn’…

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The Everything Store: Jeff Bezos and the Age of Amazon

The Everything Store: Jeff Bezos and the Age of Amazon is a 2013 bestselling book written by journalist Brad Stone. It documents the rise of Amazon.com in the 1990s, its near demise during the dot-com bust, and its subsequent revival with the inventions of Amazon Prime, the Kindle and Amazon Web Services.

Recommended by the experts and mentors at MentorCruise

ECommerce Marketing: How to Drive Traffic that Buys to Your Website

ECommerce Marketing - How to Drive Traffic That Buys to Your Website. Chloë Thomas has written an eCommerce marketing book titled 'eCommerce Marketing - How to Get Traffic That Buys to Your Website. ' The book focuses on customer persuasion and conversion optimization to help businesses grow sales online.

Recommended by the experts and mentors at MentorCruise

Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business

THIS BOOK, is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable, and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today's competitive market. You will find zero theory inside this book.

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper eCommerce Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. eCommerce is evolving every day, these books can help you master it.

The Personal MBA: Master the Art of Business

"The Personal MBA" covers a range of core business principles. From strategy and marketing to finance and leadership, this section provides an overview of the key concepts readers can expect to encounter. The focus is on practical applications, ensuring relevance to real-world business scenarios.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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Eugene is an AI-driven technologist, serial entrepreneur, angel investor, advisor, and mentor. As the founder of Reactive Lions Inc., he is pioneering the integration of cutting-edge AI solutions with visionary entrepreneurship, working to shape the future of tech through both innovation and ethical leadership. A recognized expert in AI, machine …

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

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Hello! I’m Emad and I have a passion for two things, helping others and building compelling products. I have a broad range of experience in both the products I have built and the functions I have served. With nearly a decade in product management, I’ve worked as a PM all …

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Hi folks 🤗 I am mainly focused on Growing Traffic and Conversions in B2B companies. Right now I lead a LOCAL SEO company based in Texas, USA. In my experience I have worked side by side with Publishers and eCommerce in the US and LATAM https://www.linkedin.com/in/nestorvazquez/, here to share as …

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Hi there, I'm a Senior Product Designer who has been part of tech leads such as IBM, Amazon, SAP and mainly focusing on a wide range of industries such as e-commerce, fintech, telco, insurance, and retailers for 8+ years. Plus, I had a chance to work on projects and create …

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I specialise in supporting early-stage startups to devise and implement scalable SEO growth strategies while avoiding common pitfalls that can hinder growth and become costly to fix later. With over ten years experience, including five at two of Australia's most successful startups — Canva and Car Next Door (now Uber …

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