At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite eCommerce books – and here are the answers.
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Understanding the concepts of eCommerce starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive—which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved.
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Profit First for Ecommerce Sellers focuses on four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory; relying on debt; understanding their financial data; and maintaining focus. While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has t…
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In summary, "Influence: Science and Practice" is a comprehensive guide on the psychology of persuasion, discussing key principles of reciprocation, commitment and consistency, social proof, authority, liking, and scarcity. It provides practical advice on how to use these principles effectively in different settings.
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In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon kitchen to turning her brand into a household name and selling her company in a nine-figure acquisition. Supermaker is her guide to business and career development on your own terms. Through unfiltered storytelling and instructive takeaways, the acclaimed entrepreneur, founder of Schmidt's Naturals, an…
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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Man…
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Atomic Habits by James Clear is a comprehensive, practical guide on how to change your habits and get 1% better every day. Using a framework called the Four Laws of Behavior Change, Atomic Habits teaches readers a simple set of rules for creating good habits and breaking bad ones.
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These books are not required for you to learn eCommerce, but they are highly recommended for you to deepen your knowledge.
"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market tha…
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Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation brea…
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In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing. But what is at the heart of Amazon.com’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer serv…
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The Finance Book is written for non-finance people like you. It is aimed at those who work or aspire to work in business. It will help professionals in business or thinking about a career in business including board directors, business managers, MBA students, graduates and undergraduates.
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ECommerce Marketing - How to Drive Traffic That Buys to Your Website. Chloë Thomas has written an eCommerce marketing book titled 'eCommerce Marketing - How to Get Traffic That Buys to Your Website. ' The book focuses on customer persuasion and conversion optimization to help businesses grow sales online.
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You've got your basics in order – time to move on to some advanced and specialized concepts. eCommerce is evolving every day, these books can help you master it.
"The Personal MBA" covers a range of core business principles. From strategy and marketing to finance and leadership, this section provides an overview of the key concepts readers can expect to encounter. The focus is on practical applications, ensuring relevance to real-world business scenarios.
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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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