Top eCommerce books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteeCommerce books – and here are the answers.

  • Curated by industry experts
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Top eCommerce books recommended by experts
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Fundamentals of eCommerce

Understanding the concepts of eCommerce starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

DotCom Secrets is a book that reveals the strategies and techniques for building a successful online business. Written by marketing expert Dan Kennedy, the book provides valuable insights into creating sales funnels, driving traffic, and converting leads into customers.

Recommended by the experts and mentors at MentorCruise.

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days unti…

Recommended by the experts and mentors at MentorCruise.

How to Sell on Amazon In 2021: 7 FBA Secrets That Turn Beginners Into Best Sellers

How to Sell on Amazon In 2021: 7 FBA Secrets That Turn Beginners Into Best Sellers

By the end of this book, you’ll be convinced of this too. This guide for beginners is the first book you should read if interested in selling on Amazon. This book first takes you through product research, where you’ll learn how to select the best products to sell on Amazon. Then you will learn h…

Recommended by the experts and mentors at MentorCruise.

The Finance Book: Understand the Numbers Even If You're Not a Finance Professional

The Finance Book: Understand the Numbers Even If You're Not a Finance Professional

The Finance Book is written for non-finance people like you. It is aimed at those who work or aspire to work in business. It will help professionals in business or thinking about a career in business including board directors, business managers, MBA students, graduates and undergraduates.

Recommended by the experts and mentors at MentorCruise.

One Click

One Click

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.” Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and …

Recommended by the experts and mentors at MentorCruise.

Don't Make Me Think

Don't Make Me Think

Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.

Recommended by the experts and mentors at MentorCruise.

Additional eCommerce Reading

These books are not required for you to learn eCommerce, but they are highly recommended for you to deepen your knowledge.

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berk…

Recommended by the experts and mentors at MentorCruise.

Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business

Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business

THIS BOOK, is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable, and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today's competitive market. You will find zero theory inside this book.

Recommended by the experts and mentors at MentorCruise.

12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Mon…

Recommended by the experts and mentors at MentorCruise.

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing…

Recommended by the experts and mentors at MentorCruise.

Influence: Science and Practice

Influence: Science and Practice

In summary, "Influence: Science and Practice" is a comprehensive guide on the psychology of persuasion, discussing key principles of reciprocation, commitment and consistency, social proof, authority, liking, and scarcity. It provides practical advice on how to use these principles effectively i…

Recommended by the experts and mentors at MentorCruise.

Linchpin: Are You Indispensable?

Linchpin: Are You Indispensable?

It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top ins…

Recommended by the experts and mentors at MentorCruise.

Specializations and Deeper eCommerce Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. eCommerce is evolving every day, these books can help you master it.

The Personal MBA: Master the Art of Business

The Personal MBA: Master the Art of Business

"The Personal MBA" covers a range of core business principles. From strategy and marketing to finance and leadership, this section provides an overview of the key concepts readers can expect to encounter. The focus is on practical applications, ensuring relevance to real-world business scenarios…

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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