At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite eCommerce books – and here are the answers.
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Understanding the concepts of eCommerce starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Atomic Habits by James Clear is a comprehensive, practical guide on how to change your habits and get 1% better every day. Using a framework called the Four Laws of Behavior Change, Atomic Habits teaches readers a simple set of rules for creating good habits and breaking bad ones.
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If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, somethin…
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DotCom Secrets is a book that reveals the strategies and techniques for building a successful online business. Written by marketing expert Dan Kennedy, the book provides valuable insights into creating sales funnels, driving traffic, and converting leads into customers.
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Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!
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This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.
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These books are not required for you to learn eCommerce, but they are highly recommended for you to deepen your knowledge.
THIS BOOK, is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable, and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today's competitive market. You will find zero theory inside this book.
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ECommerce Marketing - How to Drive Traffic That Buys to Your Website. Chloë Thomas has written an eCommerce marketing book titled 'eCommerce Marketing - How to Get Traffic That Buys to Your Website. ' The book focuses on customer persuasion and conversion optimization to help businesses grow sales online.
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It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom.
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Profit First for Ecommerce Sellers focuses on four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory; relying on debt; understanding their financial data; and maintaining focus. While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has t…
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In summary, "Influence: Science and Practice" is a comprehensive guide on the psychology of persuasion, discussing key principles of reciprocation, commitment and consistency, social proof, authority, liking, and scarcity. It provides practical advice on how to use these principles effectively in different settings.
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"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market tha…
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You've got your basics in order – time to move on to some advanced and specialized concepts. eCommerce is evolving every day, these books can help you master it.
"The Personal MBA" covers a range of core business principles. From strategy and marketing to finance and leadership, this section provides an overview of the key concepts readers can expect to encounter. The focus is on practical applications, ensuring relevance to real-world business scenarios.
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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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