Top eCommerce books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite eCommerce books – and here are the answers.

Table of Contents

Fundamentals of eCommerce

Understanding the concepts of eCommerce starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation brea…

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, somethin…

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The Everything Store: Jeff Bezos and the Age of Amazon

The Everything Store: Jeff Bezos and the Age of Amazon is a 2013 bestselling book written by journalist Brad Stone. It documents the rise of Amazon.com in the 1990s, its near demise during the dot-com bust, and its subsequent revival with the inventions of Amazon Prime, the Kindle and Amazon Web Services.

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12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of n…

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Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine

Profit First for Ecommerce Sellers focuses on four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory; relying on debt; understanding their financial data; and maintaining focus. While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has t…

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Additional eCommerce Reading

These books are not required for you to learn eCommerce, but they are highly recommended for you to deepen your knowledge.

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

DotCom Secrets is a book that reveals the strategies and techniques for building a successful online business. Written by marketing expert Dan Kennedy, the book provides valuable insights into creating sales funnels, driving traffic, and converting leads into customers.

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Get Rich Click!

Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!

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Ecommerce Evolved: The Essential Playbook to Build, Grow & Scale a Successful Ecommerce Business

THIS BOOK, is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable, and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today's competitive market. You will find zero theory inside this book.

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Supermaker: Crafting Business on Your Own Terms

In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon kitchen to turning her brand into a household name and selling her company in a nine-figure acquisition. Supermaker is her guide to business and career development on your own terms. Through unfiltered storytelling and instructive takeaways, the acclaimed entrepreneur, founder of Schmidt's Naturals, an…

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How to Sell on Amazon In 2021: 7 FBA Secrets That Turn Beginners Into Best Sellers

By the end of this book, you’ll be convinced of this too. This guide for beginners is the first book you should read if interested in selling on Amazon. This book first takes you through product research, where you’ll learn how to select the best products to sell on Amazon. Then you will learn how to source products through FBA (Fulfillment by Amazon), and you’ll see that importing really isn’…

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Don't Make Me Think

Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.

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Specializations and Deeper eCommerce Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. eCommerce is evolving every day, these books can help you master it.

The Personal MBA: Master the Art of Business

"The Personal MBA" covers a range of core business principles. From strategy and marketing to finance and leadership, this section provides an overview of the key concepts readers can expect to encounter. The focus is on practical applications, ensuring relevance to real-world business scenarios.

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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

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