At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Graphic Design books – and here are the answers.
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Understanding the concepts of Graphic Design starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940–1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.
Recommended by the experts and mentors at MentorCruise
This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better.
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It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training.
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In visual design, a grid system helps you align screen elements based on sequenced columns and rows. Like making a map, you apply the column-based structure of a grid system to guide your design, structuring your text, images and functions consistently throughout it so they can appear instantly recognizable elsewhere.
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Interaction of Color is a handbook and teaching resource for artists and designers that shares Albers' theory of color. Originally printed in 1963, the text outlines a set of principles and teaching methods for understanding and perceiving color in different ways.
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How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients.
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