Top Product Strategy books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Product Strategy books – and here are the answers.

Table of Contents

Fundamentals of Product Strategy

Understanding the concepts of Product Strategy starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Inspired: How to Create Tech Products Customers Love

How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to…

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Empowered: Ordinary People, Extraordinary Products

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of seve…

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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a wa…

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Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through cons…

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ri…

Recommended by the experts and mentors at MentorCruise

Escaping the Build Trap: How Effective Product Management Creates Real Value

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applie…

Recommended by the experts and mentors at MentorCruise

Additional Product Strategy Reading

These books are not required for you to learn Product Strategy, but they are highly recommended for you to deepen your knowledge.

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I mentor Product Managers at all stages—whether you're transitioning into product for the first time or feeling stuck in your current role. My approach blends practical career navigation with deep expertise in design, data, and UX. I also bring firsthand experience balancing a high-performance career while managing a chronic health …

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Sunny Zhu refers to herself as the bridge between people and data and as a “statistics geek”. She has been engaged in a broad range of analytical works across diversified industries to empower companies to turn data insights into solid business decisions. Working for a decade in data analytics, she …

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I'm a Senior Product Manager at Lyft, with 5 YOE of experience managing ML/AI products, data, search features, and web applications. I've worked in the consulting, startup, and large tech space, and am a career transitioner with no technical background in coding or data. I am living proof of someone …

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