Top Product Strategy books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Product Strategy books – and here are the answers.

Table of Contents

Fundamentals of Product Strategy

Understanding the concepts of Product Strategy starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Inspired: How to Create Tech Products Customers Love

How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to…

Recommended by the experts and mentors at MentorCruise

Escaping the Build Trap: How Effective Product Management Creates Real Value

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applie…

Recommended by the experts and mentors at MentorCruise

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a wa…

Recommended by the experts and mentors at MentorCruise

Crossing the Chasm

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the t…

Recommended by the experts and mentors at MentorCruise

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ri…

Recommended by the experts and mentors at MentorCruise

Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through cons…

Recommended by the experts and mentors at MentorCruise

Additional Product Strategy Reading

These books are not required for you to learn Product Strategy, but they are highly recommended for you to deepen your knowledge.

Good Strategy Bad Strategy: The Difference and Why It Matters

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy w…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Product Strategy books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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I’m a Designer with a passion for creating compelling user-focused experiences and storytelling. Currently at Microsoft Vancouver, I have 10+ years of experience designing digital products that are used by millions worldwide. I work with a talented team at Microsoft Teams as a UX designer. Through the span of my …

$120 / month


Do you want to speed up your career or successfully transition to FNAAG? Do you need to define the product strategy or expand the operations? Let's work together! My Experience: I have 15 years of experience in Tech including 12 years in Google; a tenured leader with experience in running …

$150 / month


Sunny Zhu refers to herself as the bridge between people and data and as a “statistics geek”. She has been engaged in a broad range of analytical works across diversified industries to empower companies to turn data insights into solid business decisions. Working for a decade in data analytics, she …

$180 / month

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Are you navigating a transition in your product career or wondering what comes next? Whether you're looking to land your first product role, grow into leadership, or reconnect with your confidence as a PM, mentorship can offer the space to pause, reflect, and move forward with clarity. Over the past …

$60 / month

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Across my 16+ years in product management at Google, Microsoft, and assorted venture-backed startups, I've had the privilege of receiving mentorship from luminaries including Paul Graham, Sam Altman, and Kai Fu Lee. I know not everyone gets these mentorship opportunities, so I am here to share my experience with a …

$240 / month

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Who am I? I have 12 years hands-on expertise in building and managing innovative fintech and AI solutions. Currently, at Mastercard I'm a Technical co-founder of a portfolio of six fintech products, driving their end-to-end lifecycle from ideation to global market launch. Currently leading six teams totalling 110 team members. …

$110 / month

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

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