Top Social Media books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Social Media books – and here are the answers.

Table of Contents

Fundamentals of Social Media

Understanding the concepts of Social Media starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Contagious: Why Things Catch On

Contagious: Why Things Catch On

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Recommended by the experts and mentors at MentorCruise

So You've Been Publicly Shamed

So You've Been Publicly Shamed

So You've Been Publicly Shamed is a 2015 book by British journalist Jon Ronson about online shaming and its historical antecedents. The book explores the re-emergence of public shaming as an Internet phenomenon, particularly on Twitter. As a state-sanctioned punishment, public shaming was popular in Colonial America.

Recommended by the experts and mentors at MentorCruise

Tweets and the Streets: Social Media and Contemporary Activism

Tweets and the Streets: Social Media and Contemporary Activism

Tweets and the Streets analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the 'indignados' protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest.

Recommended by the experts and mentors at MentorCruise

Fanocracy: Turning Fans into Customers and Customers into Fans

Fanocracy: Turning Fans into Customers and Customers into Fans

In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Recommended by the experts and mentors at MentorCruise

The Twittering Machine

The Twittering Machine

The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time.

Recommended by the experts and mentors at MentorCruise

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Recommended by the experts and mentors at MentorCruise

Have any other suggestions? Add here.

Augment your Social Media books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!


I coach entrepreneurs and startups to avoid any roadblocks and build businesses that succeed. You can either book one of the plans or if you are new to mentorship I suggest booking one of my sessions to get started. I am a Round 2 judge for the ABH 2023 (Jack …

$180 / month
  Chat
2 x Calls

Only 1 Spot Left

As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

$990 / month
  Chat
Regular Calls
Tasks

Only 5 Spots Left

Myke Metzger was born in Long Island, New York (1989) and is an author, professional speaker, and entrepreneur. As a verified content creator with over 250,000 followers, his content has racked up over 20 million views. He has helped hundreds of other verified influencers and creators improve their branding, marketing, …

$180 / month
  Chat
Tasks


With both agency and in-house experience, I have over 20 years experience with founders, startups and large organisaitons. If you need help with landing pages, website, apps, conversions and increasing user numbers / sales / clients, let's talk! I've had excellent results both as a marketer and as a mentor …

$120 / month
  Chat
1 x Call
Tasks

Only 2 Spots Left

I own a London based production company and have created social media content for some of the worlds largest brands including Nike, Adidas, Flo, Sofa.com, HSBC and BBC. I have managed small to large scale campaigns and created successful video content strategies for our clients for 7 years. Sometimes it …

$120 / month
  Chat
2 x Calls
Tasks

Only 5 Spots Left

I’m Jimmy, a 5/5 star rated business mentor. I have over 14 years experience in business, sales, marketing and entrepreneurship and I have worked with thousands of people world-wide. I am also a Techstars mentor and have close relationships with several other incubators and accelerators. 🎥 Click the video intro …

$100 / month
  Chat
1 x Call
Tasks

Browse all Social Media mentors

Still not convinced?
Don’t just take our word for it

We’ve already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they’ve left an average rating of 4.9 out of 5 for our mentors.

Find a Social Media mentor
  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."