Top Social Media books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Social Media books – and here are the answers.

Table of Contents

Fundamentals of Social Media

Understanding the concepts of Social Media starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Irresistible: Why you are addicted to technology and how to set yourself free

A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times -- MALCOLM GLADWELL Brilliant. Irresistible offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions -- SUSAN CAIN author of QUIET Essential reading if you’ve ever wondered why some experiences are so addictive…

Recommended by the experts and mentors at MentorCruise

Tweets and the Streets: Social Media and Contemporary Activism

Tweets and the Streets analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the 'indignados' protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest.

Recommended by the experts and mentors at MentorCruise

This Is Marketing: You Can't Be Seen Until You Learn to See

This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It's about changing people for the better, creating work you can be proud of. And it's about being a driver of the market, not simply being market-driven.

Recommended by the experts and mentors at MentorCruise

The Twittering Machine

The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time.

Recommended by the experts and mentors at MentorCruise

The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World

"The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World" by Max Fisher delves into the dark and intricate web of social media's influence on society, exploring its impact on hate speech, violence, and the erosion of factual beliefs. Fisher traces the evolution of these issues from distant origins to their climax in the United States during the pandemic, the 202…

Recommended by the experts and mentors at MentorCruise

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Recommended by the experts and mentors at MentorCruise

Additional Social Media Reading

These books are not required for you to learn Social Media, but they are highly recommended for you to deepen your knowledge.

Crush It!: Why NOW Is the Time to Cash In on Your Passion

In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader.

Recommended by the experts and mentors at MentorCruise

Fanocracy: Turning Fans into Customers and Customers into Fans

In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for convertin…

Recommended by the experts and mentors at MentorCruise

Platform Capitalism

Platform capitalism refers to the activities of companies such as Google, Facebook, Apple, Microsoft, Uber, Airbnb, Amazon and others to operate as platforms. In this business model both hardware and software are used as a foundation (platform) for other actors to conduct their own business.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I’m a marketing strategist, brand consultant, and Fractional CMO with 10+ years of experience helping startups, entrepreneurs, and growing businesses turn ideas into impact. I work hands-on with founders and small teams to clarify their brand, build high-converting strategies, and create marketing systems that drive real results. Whether you're refining …

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As an experienced startup mentor and speaker 🎤, I help early-stage founders build scalable, sustainable growth engines. As a growth marketing expert 📈, I've spent the last 5+ years working with founders to develop strategic, data-driven approaches to customer acquisition and retention. I focus on maximizing return on investment across …

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Hi mate! I'm Addy, I'm a software engineer @Booking.com and an interview engineer @Karat. I'm an ex software engineer @Amazon, @Microsoft, and @Wise. I have conducted over 2500 interviews for different companies on Karat, and I have been interviewed by over 500 companies in the last 10 years. I have …

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Tarsi Luo CEO | MBA | AAICD | Executive Director | 40 under 40 Most influential Asian-Australian 2022 Tarsi Luo is one of Australia’s most influential under-40 CEOs, marketers and export leaders. She is acknowledged for her outstanding leadership in the health and wellbeing sector, delivering unparalleled growth domestically and …

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Hi, I'm Reen! I am currently an ambassador for Google Women Techmakers, with a professional focus in data analytics, social media strategy, and branding. I am pursuing my studies at MIT and have completed my previous education at Oxford. My experience includes working at McKinsey and conducting case studies for …

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With over five years of experience in growth marketing across B2B and B2C spaces—on both the agency and client side—I’ve seen it all. Navigating the wild world of digital marketing can feel like trying to assemble IKEA furniture without the instructions. But don’t worry—I’m here to help you make sense …

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