Top Social Media books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Social Media books – and here are the answers.

Table of Contents

Fundamentals of Social Media

Understanding the concepts of Social Media starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

So You've Been Publicly Shamed

So You've Been Publicly Shamed is a 2015 book by British journalist Jon Ronson about online shaming and its historical antecedents. The book explores the re-emergence of public shaming as an Internet phenomenon, particularly on Twitter. As a state-sanctioned punishment, public shaming was popular in Colonial America.

Recommended by the experts and mentors at MentorCruise

This Is Marketing: You Can't Be Seen Until You Learn to See

This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It's about changing people for the better, creating work you can be proud of. And it's about being a driver of the market, not simply being market-driven.

Recommended by the experts and mentors at MentorCruise

Contagious: Why Things Catch On

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

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Irresistible: Why you are addicted to technology and how to set yourself free

A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times -- MALCOLM GLADWELL Brilliant. Irresistible offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions -- SUSAN CAIN author of QUIET Essential reading if you’ve ever wondered why some experiences are so addictive…

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Crush It!: Why NOW Is the Time to Cash In on Your Passion

In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader.

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Fanocracy: Turning Fans into Customers and Customers into Fans

In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for convertin…

Recommended by the experts and mentors at MentorCruise

Additional Social Media Reading

These books are not required for you to learn Social Media, but they are highly recommended for you to deepen your knowledge.

Platform Capitalism

Platform capitalism refers to the activities of companies such as Google, Facebook, Apple, Microsoft, Uber, Airbnb, Amazon and others to operate as platforms. In this business model both hardware and software are used as a foundation (platform) for other actors to conduct their own business.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I’m a marketing strategist, brand consultant, and Fractional CMO with 10+ years of experience helping startups, entrepreneurs, and growing businesses turn ideas into impact. I work hands-on with founders and small teams to clarify their brand, build high-converting strategies, and create marketing systems that drive real results. Whether you're refining …

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Hi mate! I'm Addy, I'm a software engineer @Booking.com and an interview engineer @Karat. I'm an ex software engineer @Amazon, @Microsoft, and @Wise. I have conducted over 2500 interviews for different companies on Karat, and I have been interviewed by over 500 companies in the last 10 years. I have …

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

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I help creators, coaches, and entrepreneurs build real brands, market better, create great content, and turn their knowledge into more income. If you’re done overthinking and ready to get clear, get paid, and stay consistent, you’re in the right place. I’ve spent over a decade running a top-ranked branding agency, …

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