Top Startup books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Startup books – and here are the answers.

Table of Contents

Fundamentals of Startup

Understanding the concepts of Startup starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

High Growth Handbook

High Growth Handbook

Every high-growth company eventually needs to tackle thet same set of challenges around organizational structure, late-stage funding and secondary stock sales, culture, internationalization, hiring executive for roles the founders don’t understand, buying other companies, and more. This is the handbook for navigating those challenges.

Recommended by the experts and mentors at MentorCruise

Zero to One

Zero to One

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.

Recommended by the experts and mentors at MentorCruise

The Lean Startup

The Lean Startup

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Recommended by the experts and mentors at MentorCruise

Zero to Sold

Zero to Sold

It's easy to build software products. The hard part is turning them into viable businesses that stand the test of time. If you want to build a business that survives, you have to know what challenges you will encounter. Zero to Sold tells the story of a sustainable, bootstrapped software business that grew to thousands of customers before it was acquired.

Recommended by the experts and mentors at MentorCruise

The $100 Startup

The $100 Startup

Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.

Recommended by the experts and mentors at MentorCruise

Founders at Work: Stories of Startups' Early Days

Founders at Work: Stories of Startups' Early Days

Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea?

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Startup Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Startup is evolving every day, these books can help you master it.

Mastering the VC Game

Mastering the VC Game

Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

Recommended by the experts and mentors at MentorCruise

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

Recommended by the experts and mentors at MentorCruise

Have any other suggestions? Add here.

Augment your Startup books

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I help marketers to learn new skills, tackle complex problems, build elite teams, conquer anxiety, nail interviews and climb the career ladder with ease. Hi! I'm Dav, a marketing leader and enthusiast. I've been working in digital marketing for over 10 years, starting off in SEO then becoming an omni-channel …

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Hey there 👋 I’m Andriy from Ukraine — a hands-on B2B SaaS marketing expert & consultant. I help to attract, convert & retain customers. For the past 6 years, I’ve been growing early-stage startups & SaaS products. My product marketing expertise consists of content marketing, search engine optimization (SEO), outreach …

$140 / month
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James is a Fractional CMO & Marketing Agency UK Director, husband and father 4 children. based in the UK. James has close to 25 years experience in building, scaling and managing consumer facing global tech businesses. James is incredibly passionate about growing business and developing people. James is an innovative, …

$200 / month
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Hi, I'm Miky, I'm entrepreneurship-first mentor for founders, aspiring leaders and product managers. I look at the challenges from the business perspective and help you cut down the noise and focus on what's driving the needle. I work with first-time founders a lot and advise them on launching their products, …

$120 / month
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Only 5 Spots Left

After founding several startups, with 300+ employees & and my last exit, I am now helping B2B & SaaS companies achieve their growth potential. Between 2019 & and 2022, I helped 150+ companies speed up their growth. Some started with an idea and achieved 1M ARR in less than a …

$240 / month
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About me - 19+ years of experience in the tech industry - Conducted over 500+ interviews including at top Fortune 100 companies. - Conducted 100+ mock interviews for students just like you. - Experience in system design, behavioral, coding, and management interviews - Hiring manager at current and several of …

$270 / month
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Only 3 Spots Left

I'm a senior Marketing Consultant and Founder with over 18 years experience delivering significant commercial results within the online sports betting and gambling sector. Having recently left my last full-time position, to start my own business, I've realised just how important it is to find a mentor that I can …

$120 / month
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I'm Andrew, a passionate startup Product guy with 6+ years of experience managing PMs, 14+ years of Product Management experience overall, and 5 years of management consulting experience. I've worked across B2C and B2B SaaS companies including CNN, K Health, Sailthru, The Knot, McKinsey, and Accenture, and on teams as …

$170 / month
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I am a group PM at Match Group (the company that Tinder, Hinge, OKCupid, Match.com) where I lead the consumer product team at Match.com. My journey to product has been circuitous: I studied computer science at Stanford, but really fell in love with the cross-functional nature of product. I was …

$350 / month
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Hi, I am Sergei, a Product Lead driving new big bets for Microsoft as part of their Incubation team. I've developed new products from idea to launch, managed high growth (MS Teams), mature (Outlook) and early stage (Microsoft Incubation team) products. I've led core product experience, platform, user onboarding & …

$180 / month
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Only 3 Spots Left

Having many varied roles on my own path to product management (engineering, sales, marketing, co-founder) I was lucky enough to have great mentors and coaches that guided me along my journey. From the initial CTOs/GMs at Intel that advised me to understand marketing and sales (beyond engineering), to really learning …

$200 / month
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Want to discover what should be your next career mission? Or Need help in validating your next big idea? Or looking for answers to what's your purpose? Then I am here to serve you. Driven by a purpose to make our world a better place, my decade-long professional trajectory has …

$110 / month
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Hello, my name is Rod and you can usually find me in either Edinburgh and London. I have 14 years hands on marketing experience and can advise on growth strategies, marketing teams and integrating marketing with product and sales functions. Most recently, I was CMO at an electric car subscription …

$220 / month
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TLDR: Leveraging a rich background as a technical founder, I bring to the table unparalleled expertise in: - Precisely identifying your product-market fit, considering product dynamics, technology implications, and monetization strategies. - Strategically addressing technical debt, ensuring optimal team utilization and a robust reorganization blueprint. - Skillfully navigating complex architectural …

$220 / month
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Hi there! I'm Leah, Senior UX Designer with 7+ years of experience. Whether within Amazon or externally, I've coached and mentored junior to senior designers, and folks like myself who want to transition into the field of design. If you need help with: • career advice + planning • interviewing …

$110 / month
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Only 1 Spot Left

Are you aiming to elevate your career, align your team for peak performance, and discover solutions so straightforward they make you think, "Ah! It’s obvious"? Then, you found the right person. Examples of questions I may help you with: - How can I become more efficient than my colleagues and …

$340 / month
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Hello everyone! I'm Rick. Over the past 10 years, I have worked at FAANG companies and fast-paced startups. I love mentoring and helping those who are still early in their careers and looking for guidance, whether it be getting to know the industry, interview preparation, high-level career direction, or learning …

$180 / month
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I’m a product leader and seasoned venture builder with 17+ years of experience building, launching and scaling new digital businesses, currently working as an independent consultant for ambitious innovators, founders and leaders. Drop me a message if you are looking for expert support in your endeavours! Today, I am a …

$100 / month
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