Head in the Clouds, Data Everywhere: A Veteran's Guide to Starting Your Data Journey
Everyone with a credit card can spin up a data lake these days, dump in their corporate crown jewels, and proudly declare they're "data-driven" - I've lost count of how many times I've walked into a company to find precisely this situation. But after 15 years of hauling businesses out of their data quicksand (and recently trying to convince my teenager that deleting apps won't actually break her phone), I've learned that success with data is less about having it all and more about knowing where to start.