Top Advertising Courses to consider in 2024

Take the first step towards becoming a digital marketing professional with our free HubSpot Digital Marketing Course. This comprehensive certification program will provide you with the skills you need to succeed in today's online world. From developing a human-centered and inbound-first digital marketing strategy to creating compelling content that appeals to both users and search engines, you'll learn everything you need to excel in your career. Plus, upon completion, you'll earn a digital marketing certification to showcase your expertise. Don't miss this opportunity to t…

Today’s businesses must consistently refine and optimise their marketing approaches to succeed. This marketing course equips you with the skills needed to drive sustainable growth. We discuss the power of utility marketing in building brand loyalty and persuading potential customers that your products add value to their lives. We explain how to use affiliate marketing and strategically partner with other brands to create win-win collaborations.

Google Analytics lets businesses measure and improve the performance of their online marketing. This digital marketing course explains how to harness the power of Google Analytics to drive market research and design data-driven marketing campaigns. We cover the basics like creating a Google Analytics account and move on to advanced techniques like setting and assigning values to goals, creating customer segments and building custom URLs.

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.
The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to…

Millions of people watch sporting events like the FIFA World Cup and the Olympics, making them a great platform on which companies and sports brands can promote their products and services. This course introduces you to sports marketing, the sports industry and the branding techniques used to protect and manage such brands. We examine various famous brand strategies, the ‘marketing mix’, sports sponsorship and the principles of digital marketing.

Social media advertising is becoming an indispensable part of the modern marketing landscape.
The most sophisticated organizations use paid social—including Facebook, Twitter, LinkedIn, and Instagram ads—to drive business objectives at every stage of the customer journey.
This certification gives marketers the knowledge and skills they need to use these tools most effectively.

Executing an advertising campaign starts long before you make the campaign itself. You need to understand the aims of the campaign, the channels you can use to reach people, and how you are going to measure the outcome.
On this two-week course, you’ll discover the process of creating an advertising campaign, from defining your campaign goals and understanding what you should promote in the ads, right through to measuring your success rates to help you improve.

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such a…