How to learn Google Ads in 2024 – Complete Guide and Resources
Last updated: December, 2024 • 13 min read
In this comprehensive guide, we'll walk you through the best ways to learn Google Ads, from recommended books and courses to finding expert mentors who can accelerate your learning journey.
Before diving into learning Google Ads, a word of caution: While there are many resources available online, it's important to follow a structured learning path and avoid getting overwhelmed. Having a clear goal and roadmap will help you stay focused and make steady progress.
If you're looking for a more guided approach, you may want to check out our Google Ads mentors who can help create a personalized learning plan and provide expert guidance throughout your journey.
Getting started with Google Ads
In this guide, we'll cover:
- Learning Resources - Recommended books and online courses to build your Google Ads knowledge
- Expert Guidance - Finding mentors and joining communities
- Certifications - Professional certifications to validate your Google Ads skills
- Career Development - Building a portfolio and preparing for jobs
Let's explore each of these areas to help you create an effective learning path for mastering Google Ads.
How can I start learning Google Ads?
Getting started with Google Ads is very achievable with the right approach and resources. Here are some key steps to begin your learning journey:
- Start with fundamentals. Begin by learning the core concepts and principles of Google Ads. This builds a strong foundation for more advanced topics;
- Take online courses. Platforms like Coursera, Udemy, and edX offer structured Google Ads courses for beginners. These provide guided learning with hands-on practice;
- Read documentation and books. Official documentation and recommended books can deepen your understanding of Google Ads concepts;
- Connect with a mentor. Our experienced Google Ads mentors can create a personalized learning plan and guide you through your journey efficiently.
Can I learn Google Ads on my own?
While self-study is possible, having expert guidance can save you months of trial and error and help you avoid common pitfalls. Here's what to consider:
- Self-paced learning. Online resources and tutorials let you learn at your own speed, but it can be challenging to know if you're on the right track;
- Community support. Join online communities and forums to get help, though responses may vary in quality and accuracy;
- Professional mentorship. Working with a Google Ads mentor provides personalized feedback, industry insights, and accountability to keep you progressing;
- Structured approach. A mentor can create a customized learning path based on your goals and current skill level.
Can I learn Google Ads in one month?
While you can grasp basic concepts of Google Ads in a month with dedicated study, becoming proficient typically takes longer. Here's a realistic timeline:
- First month. Master fundamental concepts and basic principles of Google Ads;
- 3-6 months. Develop intermediate skills and work on increasingly complex projects;
- 6-12 months. Build advanced knowledge and professional-level expertise;
- Accelerated learning. Working with one of our expert Google Ads mentors can significantly speed up this timeline through focused guidance and industry best practices.
Learning Resources for Google Ads
One of the most effective ways to build a strong foundation in Google Ads is through carefully selected learning resources. Let's explore some key materials that can help you master this field.
Essential Reading Materials
Books remain one of the most comprehensive ways to learn Google Ads in depth. They provide structured knowledge and detailed explanations that are often missing from online tutorials. Here are some recommended reading approaches:
- Start with beginner-friendly books that introduce core concepts and fundamentals
- Progress to intermediate texts that cover more advanced topics and real-world applications
- Keep reference books handy for looking up specific concepts and techniques
Online Learning Platforms
Online courses provide structured learning paths with hands-on practice. Here are some recommended platforms and course types:
- Interactive courses - Learn by doing with coding exercises and projects
- Video tutorials - Watch expert instructors explain concepts step-by-step
- Practice exercises - Reinforce learning through hands-on challenges
Learning Communities and Support
Having the right support system is crucial for learning Google Ads. Here are some ways to get help:
- MentorCruise Community - Join our active community of learners and mentors to get support on your journey
- 1:1 Mentorship - Get personalized guidance from our expert Google Ads mentors
- Work Reviews - Have experienced Google Ads mentors review your work and provide detailed feedback
- Discussion Forums - Connect with peers to share knowledge and ask questions
Ready to accelerate your learning? Find a Google Ads mentor who can guide you through these steps and provide personalized support.
Expert Guidance
Learning Google Ads is more effective with expert guidance. Our mentors provide:
- Personalized Learning Plans - Get a customized roadmap based on your goals and current skill level
- Industry Best Practices - Learn professional standards and workflows
- Career Development - Get advice on job searching, resume building, and career advancement
Want more options? Browse all 10 Google Ads mentors to find the perfect match for your goals.
Professional Certifications
Earning certifications can validate your Google Ads skills and boost your career prospects. Here are some recommended certifications:
Google Digital Marketing & E-commerce Professional Certificate
Hosted by coursera.org
Get on the fast track to a career in digital marketing. In this certificate program, you'll learn in-demand skills at your own pace, no degree or experience required. Enroll today and get access to Google AI Essentials at no cost. Offer ends 8/5*
AI-Powered Shopping ads Certification
Hosted by skillshop.credential.net
Validate your proficiency with using and optimizing AI-Powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Performance Max and Shopping campaigns that maximize reach and conversions.
Google Ads Search Certification
Hosted by classcentral.com
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
Google Ad Manager Certification
Hosted by pubguruuniversity.com
In this course, you get an award-winning team of Ad Ops experts to walk you through the best ways to set up your ad inventory. We’ll show you how to master Google Ad Manager and set yourself up for long-term ad revenue growth.
Prices start at $99.
Our mentors can help you prepare for these certifications through:
- Exam Preparation - Get structured guidance to master certification topics
- Practice Tests - Work through sample questions and mock exams
- Study Planning - Create an effective study schedule to achieve your certification goals
- Hands-on Practice - Apply certification concepts through practical exercises
Career Guidance
Beyond technical skills, succeeding in Google Ads requires strategic career planning. Our career mentors provide:
- Industry Insights - Get insider knowledge about Google Ads roles and companies
- Career Strategy - Build a roadmap to reach your professional goals
- Resume & Portfolio Review - Optimize your professional materials for Google Ads positions
- Interview Preparation - Practice technical and behavioral interviews with experienced professionals
- Salary Negotiation - Learn to advocate for yourself and negotiate competitive compensation
Ready to accelerate your Google Ads career? Connect with a career mentor to start building your professional future.
Quick Summary
- 🎯 Best for: beginners and intermediate learners
- ⏱️ Learning time: 10 certification paths available
- 💰 Required investment: Courses, books and mentorship to certification (~$500)
- 🎓 Prerequisites: None
- 🔗 Related fields: SEO, Social Media, Google Ads, Advertising