At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite B2B books – and here are the answers.
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Understanding the concepts of B2B starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights t…
Recommended by the experts and mentors at MentorCruise
Nearly every month for the past thirty years, Phil Krone and his colleagues at Productive Strategies, Inc. have written a column on business-to-business sales and marketing—providing insights for better understanding the market and increasing the odds of successfully selling into the B2B marketplace.
He continues to publish these columns and send them to thousands of sales and marketing pro…
Recommended by the experts and mentors at MentorCruise
Designed specifically for founders and executives in medium to large B2B tech companies, "The Pricing Roadmap" is your ultimate guide to crafting pricing strategies that drive success in the competitive SaaS market, dropping acquisition costs and exploding growth
Whether you're a startup, pre-revenue venture, or an industry leader, this step-by-step guide will help you will learn how to:
Recommended by the experts and mentors at MentorCruise
Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, Chris Voss gives you the tools to be effective in any situation: negotiating a business deal, buying (or selling) a car, negotiating a salary, acquiring a home, renegotiating rent,…
Recommended by the experts and mentors at MentorCruise
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeopl…
Recommended by the experts and mentors at MentorCruise
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Recommended by the experts and mentors at MentorCruise
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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