Top Copywriting books curated by experts

Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy t…

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers' brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps r…

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the busin…

Managing an advertising agency is like managing any other creative business. Ogilvy articulates the ten anchors that underpinned the corporate culture of his agency’s 497 employees in 1963: they work hard, combine intelligence with intellectual honesty, put passion in what they do, do not suck u…

The Classic Guide to Creating Great Ads. Short Summary: The nuts and bolts of the ad creation process from ideation to execution and the art of client servicing. An inside view of how the advertising world functions with great examples of advertising peppered throughout the book.

Made to Stick by Chip Heath and Dan Heath is a business book that explores the six principles needed to make ideas memorable and compelling. It offers real-world examples and practical tips for creating ideas that resonate with your audience.

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged.

Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph…

A Memoir of the Craft is a memoir by American author Stephen King that describes his experiences as a writer and his advice for aspiring writers. Originally published in 2000 by Charles Scribner's Sons, it was King's first book after he was involved in a car accident a year earlier.

Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap t…

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he …

On Writing Well by William Zinsser is a guide to improve writing style, emphasizing on clarity, simplicity, and humanity. It offers practical tips, examples, and exercises to connect with readers on an emotional level.