At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Copywriting books – and here are the answers.
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Understanding the concepts of Copywriting starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
The Fortune Cookie Principle by Bernadette Jiwa is a marketing book that emphasizes that brand success is about creating a unique, inspiring story. It guides readers on crafting a strong brand message that resonates with audiences and builds a loyal customer base.
Recommended by the experts and mentors at MentorCruise
Tested Advertising Methods stresses on the importance of testing and how it is the best possible solution to clearly identify which type of appeal, advertisement, offer, and headlines work and which don't.
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What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader m…
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Everybody Writes by Ann Handley is a comprehensive guide to writing quality content that resonates with an online audience. It covers the importance of grammar, storytelling, and honing a personal writing style, and provides practical tips for creating compelling copy across multiple platforms.
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In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—…
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A Memoir of the Craft is a memoir by American author Stephen King that describes his experiences as a writer and his advice for aspiring writers. Originally published in 2000 by Charles Scribner's Sons, it was King's first book after he was involved in a car accident a year earlier.
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These books are not required for you to learn Copywriting, but they are highly recommended for you to deepen your knowledge.
Boron Letters is FILLED with nuggets of wisdom for email marketing, sales copy, and life. Not everything translates to the modern world, but much of it does. It was interesting to read because it is all letters written from prison, and I felt like that kept my attention much better than a lot of dry marketing books.
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Thinking, Fast and Slow is a 2011 popular science book by psychologist Daniel Kahneman. The book's main thesis is a differentiation between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical.
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This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources.
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Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged.
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Made to Stick by Chip Heath and Dan Heath is a business book that explores the six principles needed to make ideas memorable and compelling. It offers real-world examples and practical tips for creating ideas that resonate with your audience.
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Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibilit…
Recommended by the experts and mentors at MentorCruise
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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