At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Copywriting books – and here are the answers.
Did you know? We have over 3,000 mentors available right now!
Understanding the concepts of Copywriting starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Recommended by the experts and mentors at MentorCruise
Made to Stick by Chip Heath and Dan Heath is a business book that explores the six principles needed to make ideas memorable and compelling. It offers real-world examples and practical tips for creating ideas that resonate with your audience.
Recommended by the experts and mentors at MentorCruise
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Recommended by the experts and mentors at MentorCruise
Everybody Writes by Ann Handley is a comprehensive guide to writing quality content that resonates with an online audience. It covers the importance of grammar, storytelling, and honing a personal writing style, and provides practical tips for creating compelling copy across multiple platforms.
Recommended by the experts and mentors at MentorCruise
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources.
Recommended by the experts and mentors at MentorCruise
Managing an advertising agency is like managing any other creative business. Ogilvy articulates the ten anchors that underpinned the corporate culture of his agency’s 497 employees in 1963: they work hard, combine intelligence with intellectual honesty, put passion in what they do, do not suck up to their bosses, are self-confident, do not hire their spouses but future successors who they buil…
Recommended by the experts and mentors at MentorCruise
These books are not required for you to learn Copywriting, but they are highly recommended for you to deepen your knowledge.
Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged.
Recommended by the experts and mentors at MentorCruise
What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader m…
Recommended by the experts and mentors at MentorCruise
The Fortune Cookie Principle by Bernadette Jiwa is a marketing book that emphasizes that brand success is about creating a unique, inspiring story. It guides readers on crafting a strong brand message that resonates with audiences and builds a loyal customer base.
Recommended by the experts and mentors at MentorCruise
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Recommended by the experts and mentors at MentorCruise
Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy the product.
Recommended by the experts and mentors at MentorCruise
Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of …
Recommended by the experts and mentors at MentorCruise
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!
We’ve already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they’ve left an average rating of 4.9 out of 5 for our mentors.
"Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."
"Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."
"Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."
"Andrii is the best mentor I have ever met. He explains things clearly and helps to solve almost any problem. He taught me so many things about the world of Java in so a short period of time!"
"Greg is literally helping me achieve my dreams. I had very little idea of what I was doing – Greg was the missing piece that offered me down to earth guidance in business."
"Anna really helped me a lot. Her mentoring was very structured, she could answer all my questions and inspired me a lot. I can already see that this has made me even more successful with my agency."
