At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteCopywriting books – and here are the answers.
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Understanding the concepts of Copywriting starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged.
Recommended by the experts and mentors at MentorCruise.
Everybody Writes by Ann Handley is a comprehensive guide to writing quality content that resonates with an online audience. It covers the importance of grammar, storytelling, and honing a personal writing style, and provides practical tips for creating compelling copy across multiple platforms.<…
Recommended by the experts and mentors at MentorCruise.
You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was fi…
Recommended by the experts and mentors at MentorCruise.
In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
Recommended by the experts and mentors at MentorCruise.
A Memoir of the Craft is a memoir by American author Stephen King that describes his experiences as a writer and his advice for aspiring writers. Originally published in 2000 by Charles Scribner's Sons, it was King's first book after he was involved in a car accident a year earlier.
Recommended by the experts and mentors at MentorCruise.
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources.
Recommended by the experts and mentors at MentorCruise.
These books are not required for you to learn Copywriting, but they are highly recommended for you to deepen your knowledge.
Imagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button. What would that mean to your bu…
Recommended by the experts and mentors at MentorCruise.
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he …
Recommended by the experts and mentors at MentorCruise.
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the mo…
Recommended by the experts and mentors at MentorCruise.
What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persu…
Recommended by the experts and mentors at MentorCruise.
Managing an advertising agency is like managing any other creative business. Ogilvy articulates the ten anchors that underpinned the corporate culture of his agency’s 497 employees in 1963: they work hard, combine intelligence with intellectual honesty, put passion in what they do, do not suck u…
Recommended by the experts and mentors at MentorCruise.
Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph…
Recommended by the experts and mentors at MentorCruise.
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