At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Product books – and here are the answers.
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Understanding the concepts of Product starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
The book outlines the step-by-step process, which includes defining the problem, ideating solutions, prototyping, and conducting user testing. This framework allows teams to make significant progress in just five days. Defining the Problem: Central to the design sprint is clearly defining the problem statement.
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The Design of Everyday Things is a best-selling book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable.
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In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.
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The lean startup methodology is a method of managing and building a business or startup by experimenting, testing, and iterating while developing products based on findings from your tests and feedback.
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The Hard Thing About Hard Things has been the most recommended book to me from numerous conversations with great entrepreneurs on my podcast Growth Mindset Podcast. It’s reached the point now that if I ask for a book recommendation for business advice, I add ‘other than the obvious Hard Thing About Things’.
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It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products.
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