Top Social Media Marketing books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favourite Social Media Marketing books – and here are the answers.

  • Curated by industry experts
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Top Social Media Marketing books recommended by experts
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Fundamentals of Social Media Marketing

Understanding the concepts of Social Media Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Contagious: Why Things Catch On

Contagious: Why Things Catch On

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertisi…

Recommended by the experts and mentors at MentorCruise.

Brand Storytelling: Put Customers at the Heart of Your Brand Story

Brand Storytelling: Put Customers at the Heart of Your Brand Story

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, a…

Recommended by the experts and mentors at MentorCruise.

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Ni…

Recommended by the experts and mentors at MentorCruise.

The Art of Social Media: Power Tips for Power Users

The Art of Social Media: Power Tips for Power Users

They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

Recommended by the experts and mentors at MentorCruise.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to…

Recommended by the experts and mentors at MentorCruise.

The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know

The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no …

Recommended by the experts and mentors at MentorCruise.

Additional Social Media Marketing Reading

These books are not required for you to learn Social Media Marketing, but they are highly recommended for you to deepen your knowledge.

Social Media Marketing All-in-One for Dummies

Social Media Marketing All-in-One for Dummies

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our onlin…

Recommended by the experts and mentors at MentorCruise.

The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides t…

Recommended by the experts and mentors at MentorCruise.

Tribes

Tribes

It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signat…

Recommended by the experts and mentors at MentorCruise.

Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits

Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits

Instagram Secrets is NOT a book about getting likes and comments or which hashtags to use. Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most: 1. Building a large following FAST. 2. Converting those fol…

Recommended by the experts and mentors at MentorCruise.

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no …

Recommended by the experts and mentors at MentorCruise.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible t…

Recommended by the experts and mentors at MentorCruise.

Specializations and Deeper Social Media Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Social Media Marketing is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing.

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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