Top Social Media Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Social Media Marketing books – and here are the answers.

Table of Contents

Fundamentals of Social Media Marketing

Understanding the concepts of Social Media Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but …

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The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page s…

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Made to Stick: Why Some Ideas Survive and Others Die

Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhi…

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The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

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The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal …

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Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

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Additional Social Media Marketing Reading

These books are not required for you to learn Social Media Marketing, but they are highly recommended for you to deepen your knowledge.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn ho…

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The Art of Social Media: Power Tips for Power Users

They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

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Hook Point: How to Stand Out in a 3-second World

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

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Tribes

It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to ch…

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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of th…

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Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is a marketing book that teaches businesses how to create social media content that resonates with their audience and drives engagement. It offers practical advice and examples for crafting effective marketing campaigns on different platforms.

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Specializations and Deeper Social Media Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Social Media Marketing is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing.

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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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