Top Social Media Marketing books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteSocial Media Marketing books – and here are the answers.

  • Curated by industry experts
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Top Social Media Marketing books recommended by experts
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Fundamentals of Social Media Marketing

Understanding the concepts of Social Media Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is a marketing book that teaches businesses how to create social media content that resonates with their audience and drives engagement. It offers practical advice and examples for crafting effective marketing campaigns on different platforms.

Recommended by the experts and mentors at MentorCruise.

The Art of Social Media: Power Tips for Power Users

The Art of Social Media: Power Tips for Power Users

They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

Recommended by the experts and mentors at MentorCruise.

Brand Storytelling: Put Customers at the Heart of Your Brand Story

Brand Storytelling: Put Customers at the Heart of Your Brand Story

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, a…

Recommended by the experts and mentors at MentorCruise.

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation ri…

Recommended by the experts and mentors at MentorCruise.

Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most

Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most

In Everyone is an “Influencer,” Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers that will change the trajectory of your business in a powerful way. For over 13 years Keenan has been using the process detailed in this book to help hundr…

Recommended by the experts and mentors at MentorCruise.

Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits

Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits

Instagram Secrets is NOT a book about getting likes and comments or which hashtags to use. Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most: 1. Building a large following FAST. 2. Converting those fol…

Recommended by the experts and mentors at MentorCruise.

Additional Social Media Marketing Reading

These books are not required for you to learn Social Media Marketing, but they are highly recommended for you to deepen your knowledge.

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no …

Recommended by the experts and mentors at MentorCruise.

Contagious: Why Things Catch On

Contagious: Why Things Catch On

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertisi…

Recommended by the experts and mentors at MentorCruise.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-im…

Recommended by the experts and mentors at MentorCruise.

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Ni…

Recommended by the experts and mentors at MentorCruise.

Run with Foxes: Make Better Marketing Decisions

Run with Foxes: Make Better Marketing Decisions

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what …

Recommended by the experts and mentors at MentorCruise.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible t…

Recommended by the experts and mentors at MentorCruise.

Specializations and Deeper Social Media Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Social Media Marketing is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing.

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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