Top Social Media Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Social Media Marketing books – and here are the answers.

Table of Contents

Fundamentals of Social Media Marketing

Understanding the concepts of Social Media Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Recommended by the experts and mentors at MentorCruise

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

Recommended by the experts and mentors at MentorCruise

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

are not your problem.Ignoring them is. Eighty percent of companies say they deliver out

Recommended by the experts and mentors at MentorCruise

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

Recommended by the experts and mentors at MentorCruise

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring

Recommended by the experts and mentors at MentorCruise

One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a came

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Social Media Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Social Media Marketing is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing.

Recommended by the experts and mentors at MentorCruise

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Myke Metzger was born in Long Island, New York (1989) and is an author, professional speaker, and entrepreneur. With over 250,000 followers his content has racked up over 20 million views. He has helped hundreds of other verified influencers and creators improve their branding, marketing, and content creation. He is …

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As a dynamic and collaborative full-stack marketer, I bring over 7 years of diverse marketing experience spanning B2B, D2C, and B2C sectors. My track record showcases a mastery in driving growth and sustained success through enhanced marketing ROI, strategic go-to-market planning, brand differentiation techniques, and delivering premium consumer experiences. With …

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Is a mentorship with me really worth it? 🤔 Here are two reasons why: 1) It's like a Speed Consulting Service But instead of spending 80% of the time explaining what you do and 20% of the time getting value, it is the exact opposite in my calls. You only …

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I founded two Austin-based companies, Zanate Ventures and The Strategic Freelancer. Zanate Ventures is a content studio where we help post-seed funded companies develop and execute cohesive content strategies and thought leadership, ghostwriting, and email marketing initiatives. Through the Strategic Freelancer, I work directly with ambitious freelancers to help them …

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With both agency and in-house experience, I have over 20 years experience with founders, startups and large organisaitons. If you need help with landing pages, website, apps, conversions and increasing user numbers / sales / clients, let's talk! I've had excellent results both as a marketer and as a mentor …

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I have a strong …

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