Top Social Media Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Social Media Marketing books – and here are the answers.

Table of Contents

Fundamentals of Social Media Marketing

Understanding the concepts of Social Media Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Art of Social Media: Power Tips for Power Users

They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn ho…

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh …

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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of th…

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The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal …

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Brand Storytelling: Put Customers at the Heart of Your Brand Story

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of br…

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Additional Social Media Marketing Reading

These books are not required for you to learn Social Media Marketing, but they are highly recommended for you to deepen your knowledge.

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page s…

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Hug Your Haters: How to Embrace Complaints and Keep Your Customers

are not your problem.Ignoring them is. Eighty percent of companies say they deliver out

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Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voic…

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Contagious: Why Things Catch On

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do peopl…

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Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits

Instagram Secrets is NOT a book about getting likes and comments or which hashtags to use. Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most: 1. Building a large following FAST. 2. Converting those followers into DOLLARS.

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Made to Stick: Why Some Ideas Survive and Others Die

Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhi…

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Specializations and Deeper Social Media Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Social Media Marketing is evolving every day, these books can help you master it.

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

Fortunately, two seasoned digital marketers have a plan to make your brand succeed. In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing.

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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Social Media Marketing books

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I’m a marketing strategist, brand consultant, and Fractional CMO with 10+ years of experience helping startups, entrepreneurs, and growing businesses turn ideas into impact. I work hands-on with founders and small teams to clarify their brand, build high-converting strategies, and create marketing systems that drive real results. Whether you're refining …

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I help creators, coaches, and entrepreneurs build real brands, market better, create great content, and turn their knowledge into more income. If you’re done overthinking and ready to get clear, get paid, and stay consistent, you’re in the right place. I’ve spent over a decade running a top-ranked branding agency, …

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🏆 Ranking among the top 1% of mentors! Hi, I’m Jason, a seasoned digital marketing expert with extensive experience to share! Over the past 15+ years in this fast-paced industry, I have helped many businesses and individuals achieve their goals, no matter how difficult. (Make sure to check out my …

$290 / month

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

$300 / month

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I’ve been in the social media marketing game since before it was cool. I kicked off my career in 2012 at Facebook’s marketing agency, learning the ropes from some of the best while working with names like Coca-Cola, Mastercard, Duracell, and Hilton Hotels. With a growing demand for my skills, …

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I’m Jimmy, a 5/5 star top rated business mentor. I have 15+ years experience in business, sales, marketing and entrepreneurship. I have worked with thousands of people world-wide. Besides having my own ventures I am also a Judge @ Harvard Innovation Labs, Mentor @ Techstars, Judge & Mentor @ Masschallenge, …

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