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Sunny Zhu

Director of Data & Analytics @ Maisonette
United States of America 5.0 (4 reviews) Active this month Usually responds in a few hours

About

9-yr analytical experience across industries, from advertising consulting, online gaming, fintech to eCommerce (luxury brands/ furniture). She is currently at a kids eCommerce marketplace and wants to implement the latest digital / product/ data science technology to help new generations parenting. She is well versed in marketing/ strategy/ product analytics and familiar with all trending BI tools/ AB testing platforms. Furthermore, she is a statistics geek and used to build marketing mix modeling, personalization algorithm, time-series budgeting module, and users cluster models for various companies. She leads the rapid experimentation program at a top eCommerce company and brought $52M incremental annual revenue for DTC business through rigorous deep-dives/ ab testing. She has extensive hiring and management experience for high-growth data teams across analytics engineering, data analyst, and data scientist functions.



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