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How to become a Sales Engineer

Becoming a Sales Engineer is an in-demand career path. It requires deep expertise in Sales and a strong network to carry you along. Here are some resources to help you on your journey.

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Why should you become a 
Sales Engineer?

Sales Engineer

Demand for experts in Sales is growing rapidly. Companies are looking for people with deep expertise in the field of Sales to help them build their products and services.

As a result, Sales Engineers are in high demand and command high salaries. According to leading sources, the median salary for a Sales Engineer is $80,000 and a senior Sales Engineer can earn up to $110,000. Even entry-level positions can command great salaries.

No wonder that interest in a career in Sales is growing rapidly. Explore the resources below to learn more about how to become a Sales Engineer.

Table of Contents

Best books to build Sales understanding.

A well-written and thorough book can be an amazing path to build deeper understanding and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

CODE Sales Training

A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.

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Look Me In the Eye

Way back in early 2020 you needed a Zoom account, a camera, and a bit of privacy – and you were good to go for virtual meetings. Yes, it all still seems remote, tiring, and unemotional. Julie Hansen’s Look Me In The Eye can help you change all that.

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Sales on Rails

This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.

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SPIN Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resou…

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A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

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Demonstrating To WIN!

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.

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Courses to deepen your Sales skills.

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

The Road to Sales Engineering

In The Road to Sales Engineering, I will walk you step by step through the entire process of fixing up your resume all the way to negotiating your salary and accepting the deal. For the first 20 registrants, you will have weekly access to me as I help you with building your resume, practice intervi…
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Sales Engineering University

"This is not a traditional university, or school of any kind. I do a lot of teaching, but not for pay. I’m only trying to promote the Craft" said Pat Trainor - the author of The Sales Engineering University.
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Business Development & B2B Sales for Startups- Sales Valley

This course will teach you EVERYTHING you need to know to develop more business relationships and generate more sales for your startup whether you’re already familiar with business development & sales or if you’re just getting started.
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meSE Sales Engineer Certification Coursework

Sales Engineers (SE's) are a critical sales team member in many companies worldwide. They are more than just technical experts in their respective industries. Highly successful SE's must build and maintain parallel expertise in "soft-skill" disciplines such as business acumen, presentation skills, …
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Get help with your learning journey

Learning through online courses can be challenging. Get 1:1 guidance from an experienced mentor who can help you stay accountable and answer your questions along the way.
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Certified Professional Sales Person (CPSP)

Looking to grow in sales? Want to make a lasting change? Then why not do something about it? Change the way your salespeople approach sales, and communicate one-to-one, in a group, in a meeting, presenting, on the phone, in every way. Develop their full potential and enter the new world of sales.
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Technical Sales: The Role of the Sales Engineer

Salespeople sell the product. Developers build the product. Sales engineers bridge the gap. Sales engineering, also known as technical sales, is an in-demand and well-paid role. But many people don't know the job even exists. This course introduces the role and responsibilities of the sales enginee…
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Top Sales Certifications

Mastering the fundamentals of Sales will help you earn valuable certifications. Our expert mentors can guide you through the certification process and help strengthen your knowledge.

Sales Professional Certification

Hosted by udemy.com

Welcome to Sales Professional Certification. This assessment helps to employees and companies in internal certification procedures. Its not a course with theory, its exam for certification / assessment. Udemy doesn't provide certificates for exam type of courses yet. You may: Include info a…

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Sales Certification Coaching

Hosted by mentorcruise.com

Consider reaching out to a coach specialized in Sales certifications. They can help you prepare for your exam, and provide you with the necessary resources to succeed. MentorCruise is the best place to find a coach for your Sales certification. Here are a few top picks:
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Certified Inside Sales Professional

Hosted by emblazegrowth.com

When you earn the CISP, you exhibit to your prospects, colleagues, and employer that you have the critical skills and competencies required to be an effective inside sales professional. For the CISP designation, you must demonstrate you meet the high standards set by Emblaze and its Accreditatio…

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CPSL®

Hosted by nasp.com

Improve the way you approach sales leadership and influence the behavior of your sales professionals to increase performance and revenue. Develop your full potential as a leader and enter the new paradigm of sales leadership.
CPSL is for:
Presidents and VPs of Sales
Directors of Sales<…

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CERTIFIED SALES PROFESSIONAL (CSP®)

Hosted by cpsa.com

We are now offering a CSP® Bootcamp, which we can run for individuals or corporate teams. This online course will help you prepare for your Certified Sales Professional designation exam. During this course you’ll have the opportunity to work through challenging content areas, complete sample tes…

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CSE-1 Certified Sales Executive® Part 1 - Leading as a Salesperson

Hosted by catalogue.smei.org

This is module 1 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers the sales function and the role it plays in a firm's overall …

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Sales Workshop

Hosted by mentorcruise.com

Consider joining a workshop specialized in Sales. Workshops are a great way to learn new skills, and get hands-on experience. MentorCruise is the best place to find a workshop for your Sales certification. Here are a few top picks:
Join a Sales Workshop

Salesforce Associate

Hosted by trailhead.salesforce.com

he Salesforce Associate certification is designed for individuals who have a fundamental awareness of how an integrated CRM platform solves the challenge of connecting departments and customer data, and who may have up to 6 months of Salesforce user experience. Understanding reporting, user admi…

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Get the guidance you need to become a Sales Engineer

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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Christian Busch 🇺🇸

CEO at Mulligan Valley Partners
5.0 (3)

Chris Busch is a seasoned product and technology executive with over 20 years of experience driving digital transformation and innovation across healthcare, consumer goods, and enterprise technology. With a track record of building and scaling SaaS, AI/ML, and IoT platforms, Chris has consistently translated complex customer needs into market-leading digital …
Product & Marketing Product Management Product Strategy Product Development Go To Market B2B B2C
$290 / month
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Ralph Richards 🇬🇧

Solutions Architect II at Amazon Web Services
5.0 (4)

💬 Are you looking to learn AWS? 💬 Are you studying for AWS certifications? 💬 Do you want to transition into a Solution Architect role? 💬 Do you need a tailored CV/Resume that will land you a Solution Architect interview? 💬 Are you looking for an interview coach to help …
Engineering & Data Solution Architect AWS Cloud Computing Cloud Architect Cloud Infra AWS Certification
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Gozde Gorce 🇺🇸

Strategic CSM at Apollo.io
5.0 (1)

With over 10 years of experience in Customer Success, I have excelled in cultivating top-tier teams and guiding individuals to achieve remarkable results. My track record includes building and scaling Customer Success teams from the ground up in both early and mid-stage startups. As a mentor with programs like Customer …
Business & Management Customer Experience Account Management Enterprise Sales Team Lead Leadership Customer Success
$240 / month
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Federico Maffini 🇬🇧

Global Head of Business Operations & Strategic Programs at Amazon
5.0 (27)

>> momentarily only available for one-off sessions << Unlock your potential with a seasoned and multi-faceted leader! Hey, I'm Federico! I have over a decade of experience across Finance, Operations, CX, and Strategy at Amazon, where I currently lead a large organization of Business Analysts and Program Managers. Here's how …
Business & Management Strategy Program Management Interview Leadership Data Analytics Project Management
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Jake Dibattista 🇺🇸

UX Researcher at Walmart
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Hello future mentee! If you are looking for someone who knows about starting a business, corporate UX research, or SAS sales then look no more. I am passionate about innovation, especially in the fields of education and healthcare and have a deep knowledge of new and emerging technologies. If you …
Product & Marketing Web3 UX Research Product Management Product Strategy Sales UX Design
$120 / month
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Viswa K(V) 🇨🇦

Head of Revenue at Divami Inc and Founder at AttuneIT Sales Consultancy
5.0 (1)

I have over 13 years of experience in B2B strategic partnerships, where I've developed a preference for working with numbers and statistics. Client satisfaction is paramount to me, and I pride myself on being extremely detail-oriented, providing tailored solutions. Two years ago, I founded AttunIT Consulting, a Sales Consulting firm …
Business & Management Sales SaaS Growth Strategy Growth Marketing Growth SASS
$240 / month
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