Top Branding books curated by experts

In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what m…

This book will guide you through the steps necessary to build a brand from the ground up. Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand.

This book, “Building a Brand Story: Clarify Your Message So Customers Will Listen,” by Donald Miller, is a gem summing up college semesters worth of information on story-telling and construction into actionable steps for the reader and business owner to apply in a fundamental way that is easy to…

What's it about? This book is about discovering the power of purpose in work, leadership, and life, and how understanding the "WHY" behind our actions can inspire and motivate others to achieve greatness.

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions.

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

The process of building a strong or famous brand involves critical thinking and analysis of all aspects of the brand to help deliver on the overall goal of the organisation. Brand positioning ensures that the brand is on the minds and hearts of consumers/customers all the time, and this can be d…

A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero With…

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.