At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Branding books – and here are the answers.
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Understanding the concepts of Branding starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions.
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A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling a…
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Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios.
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In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
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How Brands Grow: what marketers don't know is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications.
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This book will guide you through the steps necessary to build a brand from the ground up. Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand.
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These books are not required for you to learn Branding, but they are highly recommended for you to deepen your knowledge.
What's it about? This book is about discovering the power of purpose in work, leadership, and life, and how understanding the "WHY" behind our actions can inspire and motivate others to achieve greatness.
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Book of Branding is an essential addition to the startup toolkit—a guide designed for entrepreneurs, founders, designers, brand creators and anyone seeking to decode the complicated world of brand identity design.
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Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.
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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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