Top Copywriting books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Copywriting books – and here are the answers.

Table of Contents

Fundamentals of Copywriting

Understanding the concepts of Copywriting starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Scientific Advertising

In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

Recommended by the experts and mentors at MentorCruise

The Well-fed Writer: Financial Self-sufficiency as a Freelance Writer in Six Months Or Less Peter Bowerman

Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of …

Recommended by the experts and mentors at MentorCruise

Tested advertising methods

Tested Advertising Methods stresses on the importance of testing and how it is the best possible solution to clearly identify which type of appeal, advertisement, offer, and headlines work and which don't.

Recommended by the experts and mentors at MentorCruise

The Elements of Style, Fourth Edition

You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered. This book's unique tone, wit and charm have conveyed the principles of English style to…

Recommended by the experts and mentors at MentorCruise

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. Dan Kennedy

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Recommended by the experts and mentors at MentorCruise

On Writing Well

On Writing Well by William Zinsser is a guide to improve writing style, emphasizing on clarity, simplicity, and humanity. It offers practical tips, examples, and exercises to connect with readers on an emotional level.

Recommended by the experts and mentors at MentorCruise

Additional Copywriting Reading

These books are not required for you to learn Copywriting, but they are highly recommended for you to deepen your knowledge.

On Writing: A Memoir of the Craft

A Memoir of the Craft is a memoir by American author Stephen King that describes his experiences as a writer and his advice for aspiring writers. Originally published in 2000 by Charles Scribner's Sons, it was King's first book after he was involved in a car accident a year earlier.

Recommended by the experts and mentors at MentorCruise

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand Craig Simpson

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged.

Recommended by the experts and mentors at MentorCruise

Made to Stick

Made to Stick by Chip Heath and Dan Heath is a business book that explores the six principles needed to make ideas memorable and compelling. It offers real-world examples and practical tips for creating ideas that resonate with your audience.

Recommended by the experts and mentors at MentorCruise

Finding the Right Message: How to Turn Voice of Customer Research Into Irresistible Website Copy Jennifer Havice

Imagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button. What would that mean to your business? Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to as…

Recommended by the experts and mentors at MentorCruise

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The Classic Guide to Creating Great Ads. Short Summary: The nuts and bolts of the ad creation process from ideation to execution and the art of client servicing. An inside view of how the advertising world functions with great examples of advertising peppered throughout the book.

Recommended by the experts and mentors at MentorCruise

Ogilvy on Advertising

Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy the product.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Copywriting books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

Only 4 Spot Left

Through real life project work, discussion topics, canvases and feedback, I work with mentees who want to take an active, structured approach to developing their skills. I'm an experienced content strategist and mentor, and I've spent the last 15 years working on major brands, large corporate migration projects and website …

$120 / month

Only 5 Spot Left

I spent 20+ years building, growing, and transforming service delivery teams within 10+ tech organizations. Starting as an Internet consultant in the Bay Area, I navigated my way to land service and customer success executive leadership roles. I became an expert in service packaging, placement, and promotion, making the intangible …

$300 / month

Only 3 Spot Left

Too many businesses are burning cash and energy on marketing that doesn’t deliver. Throwing spaghetti at the wall might keep you busy, but let’s be honestβ€”it rarely sticks. That’s not growth. I’m Sid from Unlock Growth. For 24 years, I’ve been hands-on in scaling businesses. I partner with ambitious founders …

$180 / month

Only 2 Spot Left

Hi! I'm Darren, and you're awesome. I lead Zillow's Cloud HQ Experience. Prior to Zillow, I led workplace strategy and operations at GitLab, the world's largest all-remote company to go from startup to IPO. I hold a Guinness World Record in writing and communications. I was featured in Forbes' Future …

$550 / month


Let's cut the bullshit: After 30 years in tech, I've seen enough corporate word salad to fill the Pacific Ocean. I'm the person companies call when their product story stops selling and their sales teams are dying inside pitching garbage messaging. Last time I torched the corporate speak? $16.6M in …

$200 / month

Only 5 Spot Left

Hey there! πŸ‘‹ I'm Vladimer Botsvadze β€” a globally recognized social media expert, keynote speaker 🎀, and strategic consultant who's all about transforming digital strategies with innovation and real impact. πŸš€ With over 15 years of experience, I’ve had the amazing opportunity to help some of the world’s most iconic …

$360 / month

Browse all Copywriting mentors

Still not convinced? Don't just take our word for it

We've already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they've left an average rating of 4.9 out of 5 for our mentors.

Find a Copywriting mentor
  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."