Top Copywriting books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Copywriting books โ€“ and here are the answers.

Table of Contents

Fundamentals of Copywriting

Understanding the concepts of Copywriting starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Recommended by the experts and mentors at MentorCruise

Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales.

Recommended by the experts and mentors at MentorCruise

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The Classic Guide to Creating Great Ads. Short Summary: The nuts and bolts of the ad creation process from ideation to execution and the art of client servicing. An inside view of how the advertising world functions with great examples of advertising peppered throughout the book.

Recommended by the experts and mentors at MentorCruise

Tested advertising methods

Tested advertising methods

Tested Advertising Methods stresses on the importance of testing and how it is the best possible solution to clearly identify which type of appeal, advertisement, offer, and headlines work and which don't.

Recommended by the experts and mentors at MentorCruise

Ogilvy on Advertising

Ogilvy on Advertising

Ogilvy put everything he knows on advertising in this one book. I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative. ' I want you to find it so interesting that you buy the product.

Recommended by the experts and mentors at MentorCruise

Made to Stick

Made to Stick

Made to Stick by Chip Heath and Dan Heath is a business book that explores the six principles needed to make ideas memorable and compelling. It offers real-world examples and practical tips for creating ideas that resonate with your audience.

Recommended by the experts and mentors at MentorCruise

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Get a creative, Gen Z perspective on everything productivity, SaaS, and startups related. Background in psychology, UX, product, data, and marketing - which gives me a holistic perspective to help you grow. I grew to 14k+ newsletter subscribers and 49k on IG in 2 weeks. Currently run 2 newsletters (44k+ โ€ฆ

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I founded two Austin-based companies, Zanate Ventures and The Strategic Freelancer. Zanate Ventures is a content studio where we help post-seed funded companies develop and execute cohesive content strategies and thought leadership, ghostwriting, and email marketing initiatives. Through the Strategic Freelancer, I work directly with ambitious freelancers to help them โ€ฆ

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Hi, I'm Matt ๐Ÿ‘‹ Since beginning my journey as a freelance designer over 11 years ago, I've done remote work for agencies, consulted for startups, and collaborated with talented people to create digital products for both business and consumer use. I'm quietly confident, naturally curious, and perpetually working on improving โ€ฆ

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