Top Customer Experience books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Customer Experience books – and here are the answers.

Table of Contents

Fundamentals of Customer Experience

Understanding the concepts of Customer Experience starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. ...

Recommended by the experts and mentors at MentorCruise

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. ...

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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. ...

Recommended by the experts and mentors at MentorCruise

Customer Understanding: Three Ways to Put the Customer in Customer Experience (and at the Heart of Your Business)

Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that?! ...

Recommended by the experts and mentors at MentorCruise

Outside In: The Power of Putting Customers at the Center of Your Business

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients? ...

Recommended by the experts and mentors at MentorCruise

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.

Recommended by the experts and mentors at MentorCruise

Additional Customer Experience Reading

These books are not required for you to learn Customer Experience, but they are highly recommended for you to deepen your knowledge.

The Customer Experience Manual: How to Design, Measure and Improve Customer Experience in Your Business

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. ...

Recommended by the experts and mentors at MentorCruise

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! ...

Recommended by the experts and mentors at MentorCruise

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Haters are not your problem. . . . Ignoring them is.  Eighty percent of companies say they deliver out

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Customer Experience Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Customer Experience is evolving every day, these books can help you master it.

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

THE NEW YORK TIMES BESTSELLERWhat if a teacher could design a lesson that he knew his students would remember twenty years later?What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?What if you had a better sense of how to create memories that matter for your children? ...

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I currently run my own sales consulting & coaching company. When you're ready, I can help you to overcome your most pressing sales challenges. I specialize in turbocharging commercial teams and am passionate about helping people get better at SALES, a seriously misunderstood craft. In the past, I've helped over …

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I've been in tech sales for over 14 years. First as an AE, Sales Manager, and Sales Coach at companies including Evernote, HubSpot, and Outreach, and currently as a Strategist at Salesloft where I help our largest accounts (Verizon, Office Depot, Cloudflare, and others) to refine and streamline how their …

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Hi there! I'm a seasoned technology professional with over 20 years of experience in managing and marketing products through their entire lifecycle. My expertise spans planning, analysis, design, project management, and continuous improvement phases. I excel at establishing product specifications and pricing with a strong focus on customer needs. Throughout …

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