Top Customer Experience books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Customer Experience books – and here are the answers.

Table of Contents

Fundamentals of Customer Experience

Understanding the concepts of Customer Experience starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Haters are not your problem. . . . Ignoring them is.  Eighty percent of companies say they deliver out

Recommended by the experts and mentors at MentorCruise

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! ...

Recommended by the experts and mentors at MentorCruise

The Customer Experience Manual: How to Design, Measure and Improve Customer Experience in Your Business

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. ...

Recommended by the experts and mentors at MentorCruise

The Ten Principles Behind Great Customer Experiences

Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. ...

Recommended by the experts and mentors at MentorCruise

Customer Understanding: Three Ways to Put the Customer in Customer Experience (and at the Heart of Your Business)

Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that?! ...

Recommended by the experts and mentors at MentorCruise

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. ...

Recommended by the experts and mentors at MentorCruise

Additional Customer Experience Reading

These books are not required for you to learn Customer Experience, but they are highly recommended for you to deepen your knowledge.

Outside In: The Power of Putting Customers at the Center of Your Business

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients? ...

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Customer Experience Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Customer Experience is evolving every day, these books can help you master it.

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

THE NEW YORK TIMES BESTSELLERWhat if a teacher could design a lesson that he knew his students would remember twenty years later?What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?What if you had a better sense of how to create memories that matter for your children? ...

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I've been a business leader and coach since 2013 when I left a successful career at American Express to found my own business. I've always been fascinated by the way people behave, both alone and in groups, and I ventured deeply into this subject by designing, building and operating loyalty …

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