Top Customer Experience books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Customer Experience books – and here are the answers.

Table of Contents

Fundamentals of Customer Experience

Understanding the concepts of Customer Experience starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Outside In: The Power of Putting Customers at the Center of Your Business

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients? ...

Recommended by the experts and mentors at MentorCruise

The Ten Principles Behind Great Customer Experiences

Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. ...

Recommended by the experts and mentors at MentorCruise

Customer Understanding: Three Ways to Put the Customer in Customer Experience (and at the Heart of Your Business)

Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that?! ...

Recommended by the experts and mentors at MentorCruise

Delivering Happiness

Delivering Happiness: A Path to Profits, Passion, and Purpose is a book by Zappos CEO Tony Hsieh. It details his life as an entrepreneur, with emphasis on the founding of LinkExchange and Zappos.

Recommended by the experts and mentors at MentorCruise

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.

Recommended by the experts and mentors at MentorCruise

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Haters are not your problem. . . . Ignoring them is.  Eighty percent of companies say they deliver out

Recommended by the experts and mentors at MentorCruise

Additional Customer Experience Reading

These books are not required for you to learn Customer Experience, but they are highly recommended for you to deepen your knowledge.

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. ...

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Customer Experience Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Customer Experience is evolving every day, these books can help you master it.

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

THE NEW YORK TIMES BESTSELLERWhat if a teacher could design a lesson that he knew his students would remember twenty years later?What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?What if you had a better sense of how to create memories that matter for your children? ...

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Customer Experience books

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Do you feel overlooked? Do you believe you could perform at a higher level if you were given the opportunity? And yet, you are surrounded by incompetent managers who have been promoted above their capabilities? Nothing frustrates me more than this situation. To think they're not seeing your potential, that …

$330 / month


I’m Jimmy, a 5/5 star top rated business mentor. I have 15+ years experience in business, sales, marketing and entrepreneurship. I have worked with thousands of people world-wide. Besides having my own ventures I am also a Judge @ Harvard Innovation Labs, Mentor @ Techstars, Judge & Mentor @ Masschallenge, …

$220 / month

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I currently run my own sales consulting & coaching company. When you're ready, I can help you to overcome your most pressing sales challenges. I specialize in turbocharging commercial teams and am passionate about helping people get better at SALES, a seriously misunderstood craft. In the past, I've helped over …

$260 / month

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Unlock your potential with a seasoned and multi-faceted leader! Hey, I'm Federico! With 10+ years of experience in biz ops, program management, and strategic leadership, I’ve built and led teams across Finance, Operations, CX, and Strategy at Amazon and AWS. Now, as COO at The Collecting Group, I oversee scalable …

$150 / month

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I'm Michael, a retired professional based in Spain with a wealth of leadership, industry, coaching, and transformative experience. Over my 30-year career, I've navigated various sectors, including Retail Banking, Financial Services, Insurance, Manufacturing, Telecoms, and Government, both as a permanent member of staff and as a freelance advisor. Recently, I've …

$160 / month

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Hello everyone, I've been a design practitioner and experience strategist for 25 years and have led and mentored designers at many agencies and firms including Fjord, Ogilvy and AKQA. I've hired and developed the careers of more than 100 people and coached and mentored over 50 to senior design and …

$200 / month

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."