Top eCommerce books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite eCommerce books – and here are the answers.

Table of Contents

Fundamentals of eCommerce

Understanding the concepts of eCommerce starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Get Rich Click!

Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!

Recommended by the experts and mentors at MentorCruise

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Atomic Habits by James Clear is a comprehensive, practical guide on how to change your habits and get 1% better every day. Using a framework called the Four Laws of Behavior Change, Atomic Habits teaches readers a simple set of rules for creating good habits and breaking bad ones.

Recommended by the experts and mentors at MentorCruise

Linchpin: Are You Indispensable?

It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom.

Recommended by the experts and mentors at MentorCruise

The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company

In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing. But what is at the heart of Amazon.com’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer serv…

Recommended by the experts and mentors at MentorCruise

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

DotCom Secrets is a book that reveals the strategies and techniques for building a successful online business. Written by marketing expert Dan Kennedy, the book provides valuable insights into creating sales funnels, driving traffic, and converting leads into customers.

Recommended by the experts and mentors at MentorCruise

Additional eCommerce Reading

These books are not required for you to learn eCommerce, but they are highly recommended for you to deepen your knowledge.

Influence: Science and Practice

In summary, "Influence: Science and Practice" is a comprehensive guide on the psychology of persuasion, discussing key principles of reciprocation, commitment and consistency, social proof, authority, liking, and scarcity. It provides practical advice on how to use these principles effectively in different settings.

Recommended by the experts and mentors at MentorCruise

Don't Make Me Think

Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.

Recommended by the experts and mentors at MentorCruise

12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of n…

Recommended by the experts and mentors at MentorCruise

The Art of Gathering: How We Meet and Why It Matters

In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive—which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved.

Recommended by the experts and mentors at MentorCruise

The Finance Book: Understand the Numbers Even If You're Not a Finance Professional

The Finance Book is written for non-finance people like you. It is aimed at those who work or aspire to work in business. It will help professionals in business or thinking about a career in business including board directors, business managers, MBA students, graduates and undergraduates.

Recommended by the experts and mentors at MentorCruise

One Click

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.” Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top…

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper eCommerce Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. eCommerce is evolving every day, these books can help you master it.

The Personal MBA: Master the Art of Business

"The Personal MBA" covers a range of core business principles. From strategy and marketing to finance and leadership, this section provides an overview of the key concepts readers can expect to encounter. The focus is on practical applications, ensuring relevance to real-world business scenarios.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your eCommerce books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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I specialise in supporting early-stage startups to devise and implement scalable SEO growth strategies while avoiding common pitfalls that can hinder growth and become costly to fix later. With over ten years experience, including five at two of Australia's most successful startups — Canva and Car Next Door (now Uber …

$180 / month

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Experienced ecommerce growth consultant. Focused on building and executing data driven strategy and building high performing teams with full P&L ownership. Building a business can be challenging but you don't have to go it alone. I work with ecommerce founders as a trusted advisor and investor to help you overcome …

$220 / month


I’m Jimmy, a 5/5 star top rated business mentor. I have 15+ years experience in business, sales, marketing and entrepreneurship. I have worked with thousands of people world-wide. Besides having my own ventures I am also a Judge @ Harvard Innovation Labs, Mentor @ Techstars, Judge & Mentor @ Masschallenge, …

$220 / month

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With over five years of experience in growth marketing across B2B and B2C spaces—on both the agency and client side—I’ve seen it all. Navigating the wild world of digital marketing can feel like trying to assemble IKEA furniture without the instructions. But don’t worry—I’m here to help you make sense …

$210 / month


🚀 I CAN HELP YOU: • Win better clients and charge much more (often 200% to 500%) • Build a solid sales pipeline and scale to six or seven figures • Improve profits, reduce stress, and build a better life 📚 MY STORY: I struggled to grow my first agency. …

$300 / month

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7-figure seller on Amazon. Lean operations with small remote team and a bunch of custom software. Specific expertise in listing optimization, Amazon PPC, and building software to manage parts of the Amazon FBA business model. Built and exited a Amazon SaaS app business. Also ex-Google and ex-Meta employee.

$200 / month

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