Top eCommerce books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite eCommerce books – and here are the answers.

Table of Contents

Fundamentals of eCommerce

Understanding the concepts of eCommerce starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

You Should Test That: Conversion Optimization for More Leads, Sales and Profit Or The Art and Science of Optimized Marketing

You Should Test That: Conversion Optimization for More Leads, Sales and Profit Or The Art and Science of Optimized Marketing

This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

Recommended by the experts and mentors at MentorCruise

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

Recommended by the experts and mentors at MentorCruise

One Click

One Click

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.” Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

Recommended by the experts and mentors at MentorCruise

Don't Make Me Think

Don't Make Me Think

Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.

Recommended by the experts and mentors at MentorCruise

ECommerce Marketing: How to Drive Traffic that Buys to Your Website

ECommerce Marketing: How to Drive Traffic that Buys to Your Website

ECommerce Marketing - How to Drive Traffic That Buys to Your Website. Chloë Thomas has written an eCommerce marketing book titled 'eCommerce Marketing - How to Get Traffic That Buys to Your Website. ' The book focuses on customer persuasion and conversion optimization to help businesses grow sales online.

Recommended by the experts and mentors at MentorCruise

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Written in short chapters packed with illustrations, this book is designed to be approachable and easy to read. Krug is serious about Web usability, but that in no way means his book is stodgy or dry. Examples of usability at work are littered with cartoons and the text maintains a sense of humor.

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper eCommerce Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. eCommerce is evolving every day, these books can help you master it.

The Personal MBA: Master the Art of Business

The Personal MBA: Master the Art of Business

"The Personal MBA" covers a range of core business principles. From strategy and marketing to finance and leadership, this section provides an overview of the key concepts readers can expect to encounter. The focus is on practical applications, ensuring relevance to real-world business scenarios.

Recommended by the experts and mentors at MentorCruise

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