Top Personal Branding books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Personal Branding books – and here are the answers.

Table of Contents

Fundamentals of Personal Branding

Understanding the concepts of Personal Branding starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?

Recommended by the experts and mentors at MentorCruise

Influencer: Building Your Personal Brand in the Age of Social Media

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” ...

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Crush It!: Why NOW Is the Time to Cash In on Your Passion

Do you have a hobby you wish you could indulge in all day? Now is the perfect time to take that passion and make a living doing what you love. Marketer Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. ...

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. ...

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KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, constructio…

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Primal Storytelling: Marketing for Humans

I woke up to my mother's screams These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention. ...

Recommended by the experts and mentors at MentorCruise

Additional Personal Branding Reading

These books are not required for you to learn Personal Branding, but they are highly recommended for you to deepen your knowledge.

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-to Leader in Your Industry and Building a Future-proof Business

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term "Youpreneur" to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. ...

Recommended by the experts and mentors at MentorCruise

Platform

As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. ...

Recommended by the experts and mentors at MentorCruise

Reinventing You: Define Your Brand, Imagine Your Future

Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a ...

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Personal Branding Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Personal Branding is evolving every day, these books can help you master it.

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize -- YOU ARE THE BRAND. It's no secret that more people than ever before are building thriving businesses around their personal brands. ...

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Personal Branding books

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Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

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Do you feel overlooked? Do you believe you could perform at a higher level if you were given the opportunity? And yet, you are surrounded by incompetent managers who have been promoted above their capabilities? Nothing frustrates me more than this situation. To think they're not seeing your potential, that …

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I've been a business leader and coach since 2013 when I left a successful career at American Express to found my own business. I've always been fascinated by the way people behave, both alone and in groups, and I ventured deeply into this subject by designing, building and operating loyalty …

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As a Product Engineer with proven success securing over 100 software engineering and business analysis interviews and multiple offers at top companies like TomTom, Bol.com, Booking.com, Deloitte, Tesla, and Amazon. I know exactly what it takes to make aspiring Software Engineers and Business Analysts stand out. My mentees learn practical …

$150 / month

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As a mentor in Data Science, Data Analytics, Machine Learning, and AI, I'm committed to helping my mentees achieve their goals in Data field. With one-time sessions and various mentorship options available, I'm here to guide you every step of the way. I believe any goal is reachable if one …

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Hi, I'm Eric in Seattle! Do you need help achieving success in your career or startup? Let's collaborate! My mentorship approach is personalized, practical, hands-on, and creative. I will show you how to create opportunities for yourself and help you execute, so you can achieve your career goals as quickly …

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."