Top Personal Branding books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Personal Branding books – and here are the answers.

Table of Contents

Fundamentals of Personal Branding

Understanding the concepts of Personal Branding starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Branding Pays: The Five-step System to Reinvent Your Personal Brand

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you dont have the package that will take you to the next level of your career, you need to reinvent your personal brand.

Recommended by the experts and mentors at MentorCruise

Primal Storytelling: Marketing for Humans

I woke up to my mother's screams These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention. ...

Recommended by the experts and mentors at MentorCruise

Personal Branding For Dummies

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. ...

Recommended by the experts and mentors at MentorCruise

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-to Leader in Your Industry and Building a Future-proof Business

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term "Youpreneur" to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. ...

Recommended by the experts and mentors at MentorCruise

Influencer: Building Your Personal Brand in the Age of Social Media

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” ...

Recommended by the experts and mentors at MentorCruise

Crush It!: Why NOW Is the Time to Cash In on Your Passion

Do you have a hobby you wish you could indulge in all day? Now is the perfect time to take that passion and make a living doing what you love. Marketer Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. ...

Recommended by the experts and mentors at MentorCruise

Additional Personal Branding Reading

These books are not required for you to learn Personal Branding, but they are highly recommended for you to deepen your knowledge.

Reinventing You: Define Your Brand, Imagine Your Future

Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a ...

Recommended by the experts and mentors at MentorCruise

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. ...

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Personal Branding Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Personal Branding is evolving every day, these books can help you master it.

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize -- YOU ARE THE BRAND. It's no secret that more people than ever before are building thriving businesses around their personal brands. ...

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Personal Branding books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!


Hi, I'm Eric in Seattle! Do you need help achieving success in your career or startup? Let's collaborate! My mentorship approach is personalized, practical, hands-on, and creative. I will show you how to create opportunities for yourself and help you execute, so you can achieve your career goals as quickly …

$120 / month

Only 2 Spot Left

Do you feel overlooked? Do you believe you could perform at a higher level if you were given the opportunity? And yet, you are surrounded by incompetent managers who have been promoted above their capabilities? Nothing frustrates me more than this situation. To think they're not seeing your potential, that …

$330 / month


Hi, I'm Kasia 👋 I'm a software engineer, career mentor and coach with over three years of experience in the industry 👩‍💻 I am energised by people; understanding them, empowering them, and watching them shine! ✨ Mentoring with me looks like: 🤝 A supportive space where you can ask questions, …

$80 / month


I help creators, coaches, and entrepreneurs build real brands, market better, create great content, and turn their knowledge into more income. If you’re done overthinking and ready to get clear, get paid, and stay consistent, you’re in the right place. I’ve spent over a decade running a top-ranked branding agency, …

$320 / month

Only 3 Spot Left

I’m an experienced mentor with a unique career history, successfully navigating 15 distinct roles across various companies and industries—from basement startups to Fortune 500s—mastering the art of career change, life transitions, and "personal reinvention". ⭐️ My mentorship style: Through mentorship, I strive to help others move through pivotal moments of …

$60 / month

Only 5 Spot Left

First and foremost, I am a happy, optimistic and innovative person. I am an introvert, but most people don't believe that. I have a background in the financial sector, where I was a Senior Loan Officer and was responsible for Syndicated lending on a global level. Later, I helped create …

$200 / month

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."