Top Personal Branding books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Personal Branding books – and here are the answers.

Table of Contents

Fundamentals of Personal Branding

Understanding the concepts of Personal Branding starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Reinventing You: Define Your Brand, Imagine Your Future

Reinventing You: Define Your Brand, Imagine Your Future

Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a ...

Recommended by the experts and mentors at MentorCruise

Personal Branding For Dummies

Personal Branding For Dummies

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. ...

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Primal Storytelling: Marketing for Humans

Primal Storytelling: Marketing for Humans

I woke up to my mother's screams These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention. ...

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From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?

Recommended by the experts and mentors at MentorCruise

Influencer: Building Your Personal Brand in the Age of Social Media

Influencer: Building Your Personal Brand in the Age of Social Media

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” ...

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. ...

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Additional Personal Branding Reading

These books are not required for you to learn Personal Branding, but they are highly recommended for you to deepen your knowledge.

Crush It!: Why NOW Is the Time to Cash In on Your Passion

Crush It!: Why NOW Is the Time to Cash In on Your Passion

Do you have a hobby you wish you could indulge in all day? Now is the perfect time to take that passion and make a living doing what you love. Marketer Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. ...

Recommended by the experts and mentors at MentorCruise

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, constructio…

Recommended by the experts and mentors at MentorCruise

Platform

Platform

As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. ...

Recommended by the experts and mentors at MentorCruise

Branding Pays: The Five-step System to Reinvent Your Personal Brand

Branding Pays: The Five-step System to Reinvent Your Personal Brand

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you dont have the package that will take you to the next level of your career, you need to reinvent your personal brand.

Recommended by the experts and mentors at MentorCruise

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-to Leader in Your Industry and Building a Future-proof Business

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-to Leader in Your Industry and Building a Future-proof Business

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term "Youpreneur" to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. ...

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Personal Branding Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Personal Branding is evolving every day, these books can help you master it.

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize -- YOU ARE THE BRAND. It's no secret that more people than ever before are building thriving businesses around their personal brands. ...

Recommended by the experts and mentors at MentorCruise

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Augment your Personal Branding books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!


Hi, I'm Reen! I am currently an ambassador for Google Women Techmakers, with a professional focus in data analytics, social media strategy, and branding. I am pursuing my studies at MIT and have completed my previous education at Oxford. My experience includes working at McKinsey and conducting case studies for …

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Welcome! If you're a new graduate, looking to switch roles into sales engineering, or seeking advice/guidance to help achieve your professional goals, you made it to right place. I provide customized, personable sessions to designed to meet your specific needs. A bit about my background: I'm a proud alum of …

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Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

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💼 Davide is a Software Engineer @Microsoft and a top-tier mentor for anyone aspiring to break into the big tech industry, scale up their startups, acquire new technical skills, or wish to collaborate on innovative projects. With a rich background as both a Product Manager and Software Engineer, Davide brings …

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Do you feel overlooked? Do you believe you could perform at a higher level if you were given the opportunity? And yet, you are surrounded by incompetent managers who have been promoted above their capabilities? Nothing frustrates me more than this situation. To think they're not seeing your potential, that …

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I've been a business leader and coach since 2013 when I left a successful career at American Express to found my own business. I've always been fascinated by the way people behave, both alone and in groups, and I ventured deeply into this subject by designing, building and operating loyalty …

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

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