Top Personal Branding books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Personal Branding books – and here are the answers.

Table of Contents

Fundamentals of Personal Branding

Understanding the concepts of Personal Branding starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Reinventing You: Define Your Brand, Imagine Your Future

Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a ...

Recommended by the experts and mentors at MentorCruise

Branding Pays: The Five-step System to Reinvent Your Personal Brand

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you dont have the package that will take you to the next level of your career, you need to reinvent your personal brand.

Recommended by the experts and mentors at MentorCruise

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-to Leader in Your Industry and Building a Future-proof Business

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term "Youpreneur" to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. ...

Recommended by the experts and mentors at MentorCruise

From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?

Recommended by the experts and mentors at MentorCruise

Primal Storytelling: Marketing for Humans

I woke up to my mother's screams These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention. ...

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Platform

As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. ...

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Additional Personal Branding Reading

These books are not required for you to learn Personal Branding, but they are highly recommended for you to deepen your knowledge.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. ...

Recommended by the experts and mentors at MentorCruise

Crush It!: Why NOW Is the Time to Cash In on Your Passion

Do you have a hobby you wish you could indulge in all day? Now is the perfect time to take that passion and make a living doing what you love. Marketer Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. ...

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Personal Branding Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Personal Branding is evolving every day, these books can help you master it.

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize -- YOU ARE THE BRAND. It's no secret that more people than ever before are building thriving businesses around their personal brands. ...

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Personal Branding books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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💼 Davide is a Software Engineer @Microsoft and a top-tier mentor for anyone aspiring to break into the big tech industry, scale up their startups, acquire new technical skills, or wish to collaborate on innovative projects. With a rich background as both a Product Manager and Software Engineer, Davide brings …

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Welcome! If you're a new graduate, looking to switch roles into sales engineering, or seeking advice/guidance to help achieve your professional goals, you made it to right place. I provide customized, personable sessions to designed to meet your specific needs. A bit about my background: I'm a proud alum of …

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I advise growing B2B Tech and Professional Services companies on how to transform their brands into powerful growth engines, accelerating profitable revenue and optimizing overall business performance. I also coach (mostly B2B brand) marketing professionals to grow their careers, build their personal brands, and earn promotions, raises, and new opportunities.

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I've been a business leader and coach since 2013 when I left a successful career at American Express to found my own business. I've always been fascinated by the way people behave, both alone and in groups, and I ventured deeply into this subject by designing, building and operating loyalty …

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Myke is a verified content creator with over 250K followers & over 20 million video views. He's helped hundreds of creators, brands, and influencers improve their branding, marketing, and content. Together, his clients have more than 30 million followers. Hey, I'm Myke. First, please do not take my word for …

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Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."