Top Personal Branding books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Personal Branding books – and here are the answers.

Table of Contents

Fundamentals of Personal Branding

Understanding the concepts of Personal Branding starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, constructio…

Recommended by the experts and mentors at MentorCruise

Primal Storytelling: Marketing for Humans

I woke up to my mother's screams These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention. ...

Recommended by the experts and mentors at MentorCruise

Personal Branding For Dummies

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. ...

Recommended by the experts and mentors at MentorCruise

Platform

As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. ...

Recommended by the experts and mentors at MentorCruise

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-to Leader in Your Industry and Building a Future-proof Business

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term "Youpreneur" to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. ...

Recommended by the experts and mentors at MentorCruise

Influencer: Building Your Personal Brand in the Age of Social Media

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” ...

Recommended by the experts and mentors at MentorCruise

Additional Personal Branding Reading

These books are not required for you to learn Personal Branding, but they are highly recommended for you to deepen your knowledge.

From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?

Recommended by the experts and mentors at MentorCruise

Reinventing You: Define Your Brand, Imagine Your Future

Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a ...

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Personal Branding Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Personal Branding is evolving every day, these books can help you master it.

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize -- YOU ARE THE BRAND. It's no secret that more people than ever before are building thriving businesses around their personal brands. ...

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Personal Branding books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

Only 2 Spot Left

Do you feel overlooked? Do you believe you could perform at a higher level if you were given the opportunity? And yet, you are surrounded by incompetent managers who have been promoted above their capabilities? Nothing frustrates me more than this situation. To think they're not seeing your potential, that …

$330 / month

Only 3 Spot Left

I’ve been in tech for 15+ years, across product, data, and leadership roles at places like Chartmetric, WeWork, Wayfair, Netflix, and Facebook. Along the way, I’ve switched careers, moved countries, done an MBA, built teams from scratch, and navigated plenty of moments where I felt stuck, uncertain, or off-track. Here’s …

$150 / month

Only 3 Spot Left

With 12+ years across Amazon, startups, and high-growth industries, I’ve built programs, scaled marketplaces, and led global teams. At Amazon, I hired and built a team of 8 members from scratch (conducting 120+ interviews), launched 20+ projects across Europe to reduce customer returns and improve brand protection, tripled SaaS revenue …

$20 / month

Only 4 Spot Left

Marketing executive and entrepreneur with an extensive background in sports, highlighted by pivotal roles at and with Jordan Brand (Nike, Inc) and SLAM. Booking with me provides you not only personalized career insights and advice but also shared access to my marketing resources, templates, and tools that'll help you succeed. …

$50 / month

Only 5 Spot Left

Yes, you can design your career. I've designed my career and helped over 500 mentees design and grow theirs. I coach professionals in product/UX design, UX research, digital accessibility, and Conversational Design. Frequent topics I discuss with my mentees are "how to stand out from the crowd" and "what's next …

$200 / month

Only 4 Spot Left

Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

$150 / month

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."