Top Pricing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Pricing books – and here are the answers.

Table of Contents

Fundamentals of Pricing

Understanding the concepts of Pricing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Confessions of the Pricing Man: How Price Affects Everything

Confessions of the Pricing Man: How Price Affects Everything

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make ...

Recommended by the experts and mentors at MentorCruise

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Recommended by the experts and mentors at MentorCruise

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. ...

Recommended by the experts and mentors at MentorCruise

The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

How to Use Price to Increase Demand, Profit and Customer SatisfactionHOW SMART IS YOUR PRICING?For any business, deciding how much to charge for a product or service is crucial. ...

Recommended by the experts and mentors at MentorCruise

Pricing: The Third Business Skill: Principles of Price Management

Pricing: The Third Business Skill: Principles of Price Management

Introduction and Overview of Pricing"You can read this book beginning to end in one go, and not get bored by it because it is easy to understand, dives deep and examples are really well done." ...

Recommended by the experts and mentors at MentorCruise

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. ...

Recommended by the experts and mentors at MentorCruise

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I'm a software engineer turned product leader. With 14+ years of experience in tech, I've led growth / product management in companies such as Vendasta and Vidyard. I'm an advocate of product-led growth, having led two PLG transformations in B2B SaaS (in companies above the 300 employee mark). Main areas …

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There is not much I can do. My design abilities are lousy, and my coding skills create severe security risks. But there is one thing I have mastered and tried to perfect over time: building and leading companies that turn technical visions into reality. I would be happy to share …

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Experienced Revenue & Operations leader with a proven track record of driving high-impact at Seed and Series A startups in the UK and US. Honed ability to build strategic plans and execute them with precision. Rolls up sleeves and tackles problems head-on.

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I'm a happy father, deliberate optimist, and entrepreneur with over 18 years of experience, who built a business from day 1 with an initial team of 3 to managing a 400+ person workforce. I am proud to be a YCombinator alum and I've raised millions $$ from venture capital firms …

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Tarsi Luo CEO | MBA | AAICD | Executive Director | 40 under 40 Most influential Asian-Australian 2022 Tarsi Luo is one of Australia’s most influential under-40 CEOs, marketers and export leaders. She is acknowledged for her outstanding leadership in the health and wellbeing sector, delivering unparalleled growth domestically and …

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🙋‍♂️ Who am I? Making entrepreneurial mistakes since 2016... but less often, for sure! Launched two online marketplaces and three subscription products. My most notable achievement was the successful exit from Tap My Back, which I began leading in January 2021, putting the startup back on the growth path towards …

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  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."