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Understanding the concepts of Product Discovery starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processe…
Recommended by the experts and mentors at MentorCruise.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start…
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The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective o…
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The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challe…
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Each and every product manager must comprehend and be able to communicate the value that their product offers. What problem are you solving? Whom are you working for? What is the quantifiable value of the product that you are supplying?
You will learn how to use product discovery in this Book…
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“Starting with Product Discovery can be a daunting task, and not for the lack of resources or opinions out there. If you’re looking to make a strong first/next step into learning more about Product Discovery and establishing it as an integral process in your org, start with this book. It will gi…
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These books are not required for you to learn Product Discovery, but they are highly recommended for you to deepen your knowledge.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practic…
Recommended by the experts and mentors at MentorCruise.
You've got your basics in order – time to move on to some advanced and specialized concepts. Product Discovery is evolving every day, these books can help you master it.
The Discovery Discipline method by Tristan Charvillat and Rémi Guyot is the result of 15 years of experience in the Tech Industry.
This 7-step method gives all the keys to transform problems into solutions, to gain speed of execution, quality, and confidence.
Actionable and pragmatic, this…
Recommended by the experts and mentors at MentorCruise.
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