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Understanding the concepts of Product Discovery starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start…
Recommended by the experts and mentors at MentorCruise.
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processe…
Recommended by the experts and mentors at MentorCruise.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challe…
Recommended by the experts and mentors at MentorCruise.
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being b…
Recommended by the experts and mentors at MentorCruise.
The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective o…
Recommended by the experts and mentors at MentorCruise.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practic…
Recommended by the experts and mentors at MentorCruise.
You've got your basics in order – time to move on to some advanced and specialized concepts. Product Discovery is evolving every day, these books can help you master it.
The Discovery Discipline method by Tristan Charvillat and Rémi Guyot is the result of 15 years of experience in the Tech Industry.
This 7-step method gives all the keys to transform problems into solutions, to gain speed of execution, quality, and confidence.
Actionable and pragmatic, this…
Recommended by the experts and mentors at MentorCruise.
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