Top Social Media books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Social Media books – and here are the answers.

Table of Contents

Fundamentals of Social Media

Understanding the concepts of Social Media starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

This Is Marketing: You Can't Be Seen Until You Learn to See

This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It's about changing people for the better, creating work you can be proud of. And it's about being a driver of the market, not simply being market-driven.

Recommended by the experts and mentors at MentorCruise

The Thank You Economy

"The Thank You Economy" by Gary Vaynerchuk is a business book that emphasizes the power of personal connections in today's digital age, urging companies to prioritize customer engagement and gratitude.

Recommended by the experts and mentors at MentorCruise

Contagious: Why Things Catch On

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Recommended by the experts and mentors at MentorCruise

Crush It!: Why NOW Is the Time to Cash In on Your Passion

In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader.

Recommended by the experts and mentors at MentorCruise

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Recommended by the experts and mentors at MentorCruise

Platform Capitalism

Platform capitalism refers to the activities of companies such as Google, Facebook, Apple, Microsoft, Uber, Airbnb, Amazon and others to operate as platforms. In this business model both hardware and software are used as a foundation (platform) for other actors to conduct their own business.

Recommended by the experts and mentors at MentorCruise

Additional Social Media Reading

These books are not required for you to learn Social Media, but they are highly recommended for you to deepen your knowledge.

Irresistible: Why you are addicted to technology and how to set yourself free

A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times -- MALCOLM GLADWELL Brilliant. Irresistible offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions -- SUSAN CAIN author of QUIET Essential reading if you’ve ever wondered why some experiences are so addictive…

Recommended by the experts and mentors at MentorCruise

Tweets and the Streets: Social Media and Contemporary Activism

Tweets and the Streets analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the 'indignados' protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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CEO of one of Australia’s most successful new businesses and only 29 years of age, Daniel Proctor, was never going to settle for an ordinary working life. With ‘hometowns’ all over the world and entrepreneurial blood pulsating through his veins, drive and enguinuity took this young man from stocking supermarket …

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With over five years of experience in growth marketing across B2B and B2C spaces—on both the agency and client side—I’ve seen it all. Navigating the wild world of digital marketing can feel like trying to assemble IKEA furniture without the instructions. But don’t worry—I’m here to help you make sense …

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

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