At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Social Media books – and here are the answers.
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Understanding the concepts of Social Media starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It's about changing people for the better, creating work you can be proud of. And it's about being a driver of the market, not simply being market-driven.
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Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
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A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times -- MALCOLM GLADWELL Brilliant. Irresistible offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions -- SUSAN CAIN author of QUIET Essential reading if you’ve ever wondered why some experiences are so addictive…
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"The Thank You Economy" by Gary Vaynerchuk is a business book that emphasizes the power of personal connections in today's digital age, urging companies to prioritize customer engagement and gratitude.
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So You've Been Publicly Shamed is a 2015 book by British journalist Jon Ronson about online shaming and its historical antecedents. The book explores the re-emergence of public shaming as an Internet phenomenon, particularly on Twitter. As a state-sanctioned punishment, public shaming was popular in Colonial America.
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The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time.
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These books are not required for you to learn Social Media, but they are highly recommended for you to deepen your knowledge.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for convertin…
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Platform capitalism refers to the activities of companies such as Google, Facebook, Apple, Microsoft, Uber, Airbnb, Amazon and others to operate as platforms. In this business model both hardware and software are used as a foundation (platform) for other actors to conduct their own business.
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In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
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Tweets and the Streets analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the 'indignados' protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest.
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This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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