At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteSocial Media books – and here are the answers.
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Understanding the concepts of Social Media starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
"The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World" by Max Fisher delves into the dark and intricate web of social media's influence on society, exploring its impact on hate speech, violence, and the erosion of factual beliefs. Fisher traces the evolution of…
Recommended by the experts and mentors at MentorCruise.
A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times -- MALCOLM GLADWELL Brilliant. Irresistible offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions -- SUSAN …
Recommended by the experts and mentors at MentorCruise.
Tweets and the Streets analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the 'indignados' protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest.
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This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It's about changing people for the better, creating work you can be proud of. And it's about being a driver of the market, not simply being market-driven.
Recommended by the experts and mentors at MentorCruise.
Platform capitalism refers to the activities of companies such as Google, Facebook, Apple, Microsoft, Uber, Airbnb, Amazon and others to operate as platforms. In this business model both hardware and software are used as a foundation (platform) for other actors to conduct their own business.
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In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
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These books are not required for you to learn Social Media, but they are highly recommended for you to deepen your knowledge.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separa…
Recommended by the experts and mentors at MentorCruise.
"The Thank You Economy" by Gary Vaynerchuk is a business book that emphasizes the power of personal connections in today's digital age, urging companies to prioritize customer engagement and gratitude.
Recommended by the experts and mentors at MentorCruise.
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Recommended by the experts and mentors at MentorCruise.
In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader.
Recommended by the experts and mentors at MentorCruise.
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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