Top Startup books curated by experts

Thinking, Fast and Slow is a 2011 popular science book by psychologist Daniel Kahneman. The book's main thesis is a differentiation between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical.

Running Lean is about testing a vision by measuring how customers behave. Running Lean is about engaging customers throughout the product development cycle. Running Lean tackles both product and market validation in parallel using short iterations. Running Lean is a disciplined and rigorous proc…

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berk…

That third metric, she writes in Thrive, includes our well-being, our ability to draw on our intuition and inner wisdom, our sense of wonder, and our capacity for compassion and giving. As Arianna points out, our eulogies celebrate our lives very differently from the way society defines success.…

"The Hard Thing About Hard Things" by Ben Horowitz is a guide for entrepreneurs and leaders that offers practical advice on managing difficult situations in business, including laying off employees, handling investor relationships, and making tough decisions.

"Startup CEO is the definitive book for any CEO―first time or otherwise―of a high-growth company. While dozens of books have been written about starting businesses, it's time for entrepreneurs to focus on scaling them. Matt shows them how."

Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that c…

How any Startup can Achieve Explosive Customer Growth, the founder of search engine Duckduckgo, Gabriel Weinberg, shares a fresh way for businesses to think about different phases of growth, with practical tips on how to test and use 19 potential channels to get more customers and achieve massiv…

Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line.
In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharin…

Start Something That Matters by Blake, the founder of TOMS is the story of how he built a for-profit company where, for every pair of shoes purchase, he gives another one to kids in need. In the book he provides advice in how we all should do something to create social impact in society.

The Mom Test' by Rob Fitzpatrick is a guide for entrepreneurs on how to ask questions that actually validate their business ideas without bias or false assumptions. It emphasizes on asking good questions that provide genuine data and prevent the loss of valuable resources.

Written by ClickFunnels founder Russell Brunson, Dotcom Secrets delves into the concept of marketing from A to Z and teaches marketers worldwide how to build effective campaigns, grab the user's attention and deliver relevant results for them in the buying process, all through the sales funnel a…

In today's fast-paced digital landscape, artificial intelligence (AI) is not just a tool—it's a game-changer. Unlock AI Mastery demystifies AI and reveals practical strategies for leveraging its transformative power to revolutionize your business. Whether you're a seasoned entrepreneur or just s…

Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most suc…

Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most suc…