Top Startup books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Startup books – and here are the answers.

Table of Contents

Fundamentals of Startup

Understanding the concepts of Startup starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The ChatGPT Millionaire: Making Money Online has never been this EASY (Updated for OpenAI o1) (The AI Wealth Engine - How to make money using Chat GPT and Generative AI)

We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO. Now using ChatGPT, anyone including you can do this really well - even if you have no experience in this! Most businesses are not aware of or are not using this right now - which is where you can c…

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Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder

That third metric, she writes in Thrive, includes our well-being, our ability to draw on our intuition and inner wisdom, our sense of wonder, and our capacity for compassion and giving. As Arianna points out, our eulogies celebrate our lives very differently from the way society defines success.

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BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company

What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come?
Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship.
Beyond Entrepreneurship left a definitive mark on the business community…

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The Hard Thing About Hard Things

"The Hard Thing About Hard Things" by Ben Horowitz is a guide for entrepreneurs and leaders that offers practical advice on managing difficult situations in business, including laying off employees, handling investor relationships, and making tough decisions.

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Running Lean

Running Lean is about testing a vision by measuring how customers behave. Running Lean is about engaging customers throughout the product development cycle. Running Lean tackles both product and market validation in parallel using short iterations. Running Lean is a disciplined and rigorous process.

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Thinking, Fast and Slow

Thinking, Fast and Slow is a 2011 popular science book by psychologist Daniel Kahneman. The book's main thesis is a differentiation between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical.

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Additional Startup Reading

These books are not required for you to learn Startup, but they are highly recommended for you to deepen your knowledge.

The 4-Hour Workweek

The 4-Hour Work Week is all about how to change the way readers look at how they live and work and why they should challenge old assumptions. The author writes from a unique vantage point. He created a life and a career he chose out of consistently questioning the traditional assumptions about life and work.

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Zero to One: Notes on Startups, Or How to Build the Future

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notic…

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Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hott…

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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Man…

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Zero to Sold

It's easy to build software products. The hard part is turning them into viable businesses that stand the test of time. If you want to build a business that survives, you have to know what challenges you will encounter. Zero to Sold tells the story of a sustainable, bootstrapped software business that grew to thousands of customers before it was acquired.

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Good to Great: Why Some Companies Make the Leap ... and Others Don't

Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition

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Specializations and Deeper Startup Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Startup is evolving every day, these books can help you master it.

Unlock AI Mastery: Secrets to Accelerate Business Growth and Dominate Competitors with Proven AI Strategies

In today's fast-paced digital landscape, artificial intelligence (AI) is not just a tool—it's a game-changer. Unlock AI Mastery demystifies AI and reveals practical strategies for leveraging its transformative power to revolutionize your business. Whether you're a seasoned entrepreneur or just starting out, this comprehensive guide provides actionable insights into harnessing AI to streamline …

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Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partn…

Recommended by the experts and mentors at MentorCruise

Mastering the VC Game

Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partn…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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Hi there! My name is Sebastiano, and I'm an experienced engineering leader with a passion for helping others grow in their careers. I'm currently an Engineering leader at Meta, I've previously served as a Director of Engineering at Upwork and held leadership roles at companies such as Pinterest, PayPal, Snap, …

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Hi, I’m Zehra. I’m based in New York, and I’m the founder and CEO of Savanah.ai, a generative AI platform that helps fashion and retail brands create high-quality product visuals without the cost or hassle of traditional photoshoots. We’re building tools that make creativity scalable and commerce more dynamic. My …

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👋 Hi! I’m Kuai, currently a Director of Engineering at a Fintech unicorn. With experience at Two Sigma, Google, and Citadel, I have a decade-long track record in tech and finance. I mentor both software engineers and managers, helping them navigate and succeed in their engineering careers. My mentees have …

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Unlock your potential with a seasoned and multi-faceted leader! Hey, I'm Federico! With 10+ years of experience in biz ops, program management, and strategic leadership, I’ve built and led teams across Finance, Operations, CX, and Strategy at Amazon and AWS. Now, as COO at The Collecting Group, I oversee scalable …

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💬 Want to grow your startup, raise funds, and scale with confidence? 💬 Building a product but stuck between ideas, execution, and growth? 💬 Need expert mentorship to navigate real-world startup challenges? I help entrepreneurs, product managers, and developers turn ideas into products, and products into businesses. 👉 Let’s work …

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Who am I? I have 12 years hands-on expertise in building and managing innovative fintech and AI solutions. Currently, at Mastercard I'm a Technical co-founder of a portfolio of six fintech products, driving their end-to-end lifecycle from ideation to global market launch. Currently leading six teams totalling 110 team members. …

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