At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteStartup books – and here are the answers.
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Understanding the concepts of Startup starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
"The Hard Thing About Hard Things" by Ben Horowitz is a guide for entrepreneurs and leaders that offers practical advice on managing difficult situations in business, including laying off employees, handling investor relationships, and making tough decisions.
Recommended by the experts and mentors at MentorCruise.
It's easy to build software products. The hard part is turning them into viable businesses that stand the test of time. If you want to build a business that survives, you have to know what challenges you will encounter. Zero to Sold tells the story of a sustainable, bootstrapped software busines…
Recommended by the experts and mentors at MentorCruise.
Running Lean is about testing a vision by measuring how customers behave. Running Lean is about engaging customers throughout the product development cycle. Running Lean tackles both product and market validation in parallel using short iterations. Running Lean is a disciplined and rigorous proc…
Recommended by the experts and mentors at MentorCruise.
"The Four Steps to the Epiphany" by Steve Blank is an entrepreneurial guidebook that outlines a practical approach to launching successful products by emphasizing customer discovery, validation, creation, and development.
Recommended by the experts and mentors at MentorCruise.
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea?
Recommended by the experts and mentors at MentorCruise.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live …
Recommended by the experts and mentors at MentorCruise.
These books are not required for you to learn Startup, but they are highly recommended for you to deepen your knowledge.
The Mom Test' by Rob Fitzpatrick is a guide for entrepreneurs on how to ask questions that actually validate their business ideas without bias or false assumptions. It emphasizes on asking good questions that provide genuine data and prevent the loss of valuable resources.
Recommended by the experts and mentors at MentorCruise.
Start Something That Matters by Blake, the founder of TOMS is the story of how he built a for-profit company where, for every pair of shoes purchase, he gives another one to kids in need. In the book he provides advice in how we all should do something to create social impact in society.
Recommended by the experts and mentors at MentorCruise.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
Recommended by the experts and mentors at MentorCruise.
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-…
Recommended by the experts and mentors at MentorCruise.
We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO. Now using ChatGPT, anyone including you can do this really well - even if you have no experience …
Recommended by the experts and mentors at MentorCruise.
What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come?
Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, …
Recommended by the experts and mentors at MentorCruise.
You've got your basics in order – time to move on to some advanced and specialized concepts. Startup is evolving every day, these books can help you master it.
Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most suc…
Recommended by the experts and mentors at MentorCruise.
Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most suc…
Recommended by the experts and mentors at MentorCruise.
In today's fast-paced digital landscape, artificial intelligence (AI) is not just a tool—it's a game-changer. Unlock AI Mastery demystifies AI and reveals practical strategies for leveraging its transformative power to revolutionize your business. Whether you're a seasoned entrepreneur or just s…
Recommended by the experts and mentors at MentorCruise.
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