At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Startup books – and here are the answers.
Did you know? We have over 3,000 mentors available right now!
Understanding the concepts of Startup starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.
Recommended by the experts and mentors at MentorCruise
It's easy to build software products. The hard part is turning them into viable businesses that stand the test of time. If you want to build a business that survives, you have to know what challenges you will encounter. Zero to Sold tells the story of a sustainable, bootstrapped software business that grew to thousands of customers before it was acquired.
Recommended by the experts and mentors at MentorCruise
Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition
Recommended by the experts and mentors at MentorCruise
Start Something That Matters by Blake, the founder of TOMS is the story of how he built a for-profit company where, for every pair of shoes purchase, he gives another one to kids in need. In the book he provides advice in how we all should do something to create social impact in society.
Recommended by the experts and mentors at MentorCruise
That third metric, she writes in Thrive, includes our well-being, our ability to draw on our intuition and inner wisdom, our sense of wonder, and our capacity for compassion and giving. As Arianna points out, our eulogies celebrate our lives very differently from the way society defines success.
Recommended by the experts and mentors at MentorCruise
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notic…
Recommended by the experts and mentors at MentorCruise
These books are not required for you to learn Startup, but they are highly recommended for you to deepen your knowledge.
Thinking, Fast and Slow is a 2011 popular science book by psychologist Daniel Kahneman. The book's main thesis is a differentiation between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical.
Recommended by the experts and mentors at MentorCruise
In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous scienc…
Recommended by the experts and mentors at MentorCruise
How any Startup can Achieve Explosive Customer Growth, the founder of search engine Duckduckgo, Gabriel Weinberg, shares a fresh way for businesses to think about different phases of growth, with practical tips on how to test and use 19 potential channels to get more customers and achieve massive growth.
Recommended by the experts and mentors at MentorCruise
“Contagious: How to Build Word of Mouth in the Digital Age” offers a deep dive into the mechanics of virality. Jonah Berger's STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) provides a clear roadmap for anyone looking to boost their product or idea's word-of-mouth potential.Sep 25, 2023
Recommended by the experts and mentors at MentorCruise
The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical …
Recommended by the experts and mentors at MentorCruise
"Startup CEO is the definitive book for any CEO―first time or otherwise―of a high-growth company. While dozens of books have been written about starting businesses, it's time for entrepreneurs to focus on scaling them. Matt shows them how."
Recommended by the experts and mentors at MentorCruise
You've got your basics in order – time to move on to some advanced and specialized concepts. Startup is evolving every day, these books can help you master it.
In today's fast-paced digital landscape, artificial intelligence (AI) is not just a tool—it's a game-changer. Unlock AI Mastery demystifies AI and reveals practical strategies for leveraging its transformative power to revolutionize your business. Whether you're a seasoned entrepreneur or just starting out, this comprehensive guide provides actionable insights into harnessing AI to streamline …
Recommended by the experts and mentors at MentorCruise
Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partn…
Recommended by the experts and mentors at MentorCruise
Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partn…
Recommended by the experts and mentors at MentorCruise
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!
We've already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they've left an average rating of 4.9 out of 5 for our mentors.
"Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."
"Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."
"Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."
"Andrii is the best mentor I have ever met. He explains things clearly and helps to solve almost any problem. He taught me so many things about the world of Java in so a short period of time!"
"Greg is literally helping me achieve my dreams. I had very little idea of what I was doing – Greg was the missing piece that offered me down to earth guidance in business."
"Anna really helped me a lot. Her mentoring was very structured, she could answer all my questions and inspired me a lot. I can already see that this has made me even more successful with my agency."
