Top Product Marketing Courses to consider in 2024

This course is for anyone who has an interest in or passion for product marketing. If you're looking to transition into the industry or are new to the role, it'll provide you with a solid understanding of not only what's expected of you, but what you can expect from product marketing.
Somewhat of a product marketing veteran? Not a problem. The product marketing landscape's constantly evolving and this fundamentals session is centered on only up-to-date info.
Struggling to get the rest of your org to understand what it is you do? Send them on this course. They'll w…

Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. For any product, navigating the nuances of effectively positioning within a given market and determining optimal pricing can be a daunting task — one that can make or break a launch. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture.
You will begin by examining different strategies …

Think you’ve got a revolutionary product idea? Unless you understand your target customers’ fundamental needs and wants, even the best idea won’t get off the ground. By identifying factors that motivate your customers’ behaviors, you can position your product so that it meets their needs. In this course, you’ll learn what drives customers in your target market, and how to use this information to capitalize on the best market opportunities.
Spark new product ideas with frameworks for brainstorming and ideation
Apply segmentation techniques to identify your prospective customers and th…

As a Product Marketing Manager, you need to master product positioning, deliver messaging that captivates customers, create exceptional go-to-market plans, and choose metrics to demonstrate impact. While other careers focus on just one or two of these, Product Marketing demands expertise in all. Wondering how to start? We're here to guide you.
Created with input and over a decade of experience from successful Product Marketing Leaders, the Product Marketing Manager Certification (PMMC)™ will equip you with the holistic set of skills to not only land a role in Product Marketing but a…

Become a Product Marketing Manager. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA...
Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-…

Your organization has a great product, but what’s the best way to get the product to market and keep it there? Your organization needs a product marketer, and you’re it! In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. Richard shares insights on what product marketing is and isn’t and on how product marketing adds value to your organization. He steps you through his unique product marketing framework, which covers essential skills and responsibil…

In this free Product Marketing course, you'll learn the principles and steps involved in launching a successful product. We'll start with an intro to product marketing and creating a visual representation of your strategy. Next, we'll cover building customer personas, product-market fit, and the differences between product marketing and regular marketing. You'll learn the specific responsibilities of a product marketer, like conducting market research and creating go-to-market plans. We'll also explore the critical steps of product marketing, such as competitive analysi…

The Product Marketing Strategy Program is designed to provide participants with a comprehensive understanding of the key concepts, frameworks, and techniques involved in developing effective marketing strategies for products. In today's highly competitive business landscape, a strong product marketing strategy is essential for the success and growth of any organization.
Throughout this program, participants will explore various aspects of product marketing, including market research, product positioning, competitive analysis, pricing strategies, promotional tactics, and go-to-market…