How to become a Digital Marketer

Becoming a Digital Marketer is an in-demand career path. It requires deep expertise in Digital Marketing and a strong network to carry you along. Here are some resources to help you on your journey.

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Why should you become a
Digital Marketer?

Demand for experts in Digital Marketing is growing rapidly. Companies are looking for people with deep expertise in the field of Digital Marketing to help them build their products and services.

As a result, Digital Marketers are in high demand and command high salaries. According to leading sources, the median salary for a Digital Marketer is $60,000 and a senior Digital Marketer can earn up to $80,000. Even entry-level positions can command great salaries.

No wonder that interest in a career in Digital Marketing is growing rapidly. Explore the resources below to learn more about how to become a Digital Marketer.

Digital Marketer

Your Digital Marketer Journey

Everything you need to start your career in Digital Marketing.

Best books to build Digital Marketing understanding

A well-written and thorough book can be an amazing path to build deeper understanding and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to u…

Recommended by the experts and mentors at MentorCruise.

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven …

Recommended by the experts and mentors at MentorCruise.

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money

Interested in promoting your business and/or website but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your website or brick and mortar store using the Internet - with minimal costs. Let us arm you with the knowled…

Recommended by the experts and mentors at MentorCruise.

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so th…

Recommended by the experts and mentors at MentorCruise.

Digital Marketing All-in-One For Dummies

Digital Marketing All-in-One For Dummies

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital RO…

Recommended by the experts and mentors at MentorCruise.

Digital Impact: The Two Secrets to Online Marketing Success

Digital Impact: The Two Secrets to Online Marketing Success

Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement appr…

Recommended by the experts and mentors at MentorCruise.

Courses to deepen your Digital Marketing skills

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

Digital Marketing Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Available on coursera.org

The Complete Digital Marketing Course - 12 Courses in 1

With over 20 hours of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more! The course is hugely interactive with project…

Available on udemy.com

Search Engine Optimization (SEO) Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or onlin…

Available on coursera.org

Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It

Today, digital advertising can be targeted, relevant, and helpful in ways it couldn't be before. In this course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic…

Available on provider

Get help with your learning journey

Learning through online courses can be challenging. Get 1:1 guidance from an experienced mentor who can help you stay accountable and answer your questions along the way.

Digital Marketing: Coding, UX, and Creating Digital Content

Successful digital marketing skills can make a difference to businesses. On this ExpertTrack, you’ll go behind-the-scenes to learn the techniques needed to create an impact in a saturated digital world. You’ll hear from industry experts and people just entering the digital workplace to discover …

Available on futurelearn.com

Digital Marketing Foundations

Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by…

Available on linkedin.com

Top Digital Marketing Certifications

Mastering the fundamentals of Digital Marketing will help you earn valuable certifications. Our expert mentors can guide you through the certification process and help strengthen your knowledge.

OMCA™ Certification for Digital Marketers

Tests your knowledge of digital analytics, social media marketing, SEO, content marketing, digital ads, conversion optimization, email marketing, mobile marketing Prices start at $225.

Digital Marketing Certification Coaching

Consider reaching out to a coach specialized in Digital Marketing certifications. They can help you prepare for your exam, and provide you with the necessary resources to succeed. MentorCruise is the best place to find a coach for your Digital Marketing certification.

Google Digital Marketing & E-commerce Professional Certificate

Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required. Prices start at $300.

Digital Marketing Certification

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM®…

Digital Marketing Certification Course

Digital Marketing Certification Course: Get Certified in Digital Marketing Prices start at Free.

LinkedIn Learning: Advance as a Digital Marketing Specialist

Develop your digital marketing skills to effectively create new opportunities for your business as a digital marketing specialist. From customer touch points and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing. Prices start…

Digital Marketing Workshop

Consider joining a workshop specialized in Digital Marketing. Workshops are a great way to learn new skills, and get hands-on experience. MentorCruise is the best place to find a workshop for your Digital Marketing certification.

Meta Certified Digital Marketing Associate

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns. Prices start at $99.

Reach goals faster with long-term guidance

Reach goals faster with long-term guidance

One-off advice can be helpful – but partnering with a dedicated expert means faster decisions, fewer mistakes, and real momentum on your most important projects.

Save money with targeted expertise

Save money with targeted expertise

Instead of dropping thousands on bootcamps or generic tools, you get curated advice, tailored learning plans, and real accountability – all from someone who's already done what you're trying to do.

Stay on track with regular check-ins

Stay on track with regular check-ins

Weekly or monthly sessions give structure to your growth. No more second-guessing or getting stuck – just small, consistent steps toward real progress, with someone keeping you accountable.

Make confident moves with real-world feedback

Make confident moves with real-world feedback

Experts don't just answer questions – they help you practice interviews, review your resume or portfolio, and offer industry-specific insights you won't get from a course or blog post.

Still not convinced? Don't just take our word for it

We've already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they've left an average rating of 4.9 out of 5 for our mentors.

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Ready to take the next step toward becoming a Digital Marketer?

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