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How to learn Startup

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Read the best books to build Startup understanding.

A well-written and thorough book can be an amazing path to build deeper understanding of Startup and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

As Product Manager, user engagement is always at the top of your mind. The best way to have engaged users is to create habit-forming products. Nir Eyal walks us through the inner workings of almost addicting social apps and boils down how you can use the same mechanisms for good.

Zero to One

Zero to One

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.

High Growth Handbook

High Growth Handbook

Every high-growth company eventually needs to tackle thet same set of challenges around organizational structure, late-stage funding and secondary stock sales, culture, internationalization, hiring executive for roles the founders don’t understand, buying other companies, and more. This is the handbook for navigating those challenges.

The Lean Startup

The Lean Startup

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The $100 Startup

The $100 Startup

Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.

Mastering the VC Game

Mastering the VC Game

Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful entrepreneurs and VCs. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

Zero to Sold

Zero to Sold

It's easy to build software products. The hard part is turning them into viable businesses that stand the test of time. If you want to build a business that survives, you have to know what challenges you will encounter. Zero to Sold tells the story of a sustainable, bootstrapped software business that grew to thousands of customers before it was acquired.

This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Advanced SEO: A step-by-step guide on getting to the top of Google

Advanced SEO: A step-by-step guide on getting to the top of Google

In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress with analytics.

Social Media Marketing Mastery

Social Media Marketing Mastery

Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.

Work with one of our 6 Startup mentors available

Self-teaching is a great tool, but working with an experienced mentor can accelerate your learnings by 10x.

Our mentors are hand-picked Startup experts who will help you learn Startup and guide you towards your goals.


James is a Fractional CMO & Marketing Agency UK Director, husband and father 4 children. based in the UK. James has close to 25 years experience in building, scaling and managing consumer facing global tech businesses. James is incredibly passionate about growing business and developing people. James is an innovative, …

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I am currently a tech lead at Meta. My area is platform infrastructure that integrates ML models and serves products including Facebook, Instagram and Oculus. My daily role is to support engineers and managers in the organization with planning, hiring, design review, and XFN collaboration. I have 10 years of …

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I'm a senior Marketing Consultant and Founder with over 18 years experience delivering significant commercial results within the online sports betting and gambling sector. Having recently left my last full-time position, to start my own business, I've realised just how important it is to find a mentor that I can …

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I have 12+ years of working in successful and failed startups with focus on DataEngineering, MachineLearning. I have deep understanding of SaaS products. In last year or so I have focused myself on clean-tech (climate-tech, clean-energy, climate-crisis). I am leading engineering teams and projects for years. I have work experience …

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𝐈'𝐯𝐞 𝐦𝐞𝐧𝐭𝐨𝐫𝐞𝐝 𝟏𝟎𝟎+ 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡𝐨𝐮𝐭 𝐦𝐲 𝐜𝐚𝐫𝐞𝐞𝐫; both as a start-up / scale-up leader, and through various mentoring platforms. One of the best parts of my job as a Product Leader & CTO is mentoring and coaching employees and colleagues! It is the single most impactful and important driver …

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Founder of Just Bee Cosmetics and contributing partner to Iguaneye Fresh Shoe and other successful Kickstarter and international crowd funded projects. Business consultant for music and film projects, with over 20 years of failing and succeeding in business and entrepreneurial ventures, including startups, CPG, restaurants, and hotels.

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Hi there! I've spent a decade engineering cool software and AI projects with big names like Apple, Adobe, and Qualcomm, as well as with some nimble startups. Over the past four years, I've been all-in on scaling two startups, juggling everything from writing code to defining products to hiring top-notch …

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I have 8+ years of experience in startups fundraising, business strategy, product and pricing strategy, OKR and KPI planning, budgeting, financial projection, product management, and global market expansion. I successfully helped one startup grow from series B to D and five seed-stage startups secured series-A. I look forward to working …

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Courses to deepen your Startup skills.

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

YCombinator Startup School

YCombinator Startup School

Learn how to start a company, with help from the world's top startup accelerator - Y Combinator. Meet with other founders through weekly live video chats and share tips on how you've grown your startup.

Keep track of your startup's progress with weekly updates and get ready to launch your product. Get access to more than $100,000 worth of deals on AWS, GCP, Digital Ocean, Stripe, Brex, Segment, and more.

Sam Altman: How to Start a Startup

Sam Altman: How to Start a Startup

Everything we know about how to start a startup, for free, from some of the world experts. How to Start a Startup is a series of video lectures, initially given at Stanford in Fall 2014.

How to Build a Startup

How to Build a Startup

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

The Lean Startup Seminar

The Lean Startup Seminar

How to create a system of "innovation accounting" within your company so that everyone is building products that meets customers needs.

The easiest and fastest ways to build minimum viable products so you can get your product launched as quickly as possible.

Financial Projections for Early Stage Start-ups

Financial Projections for Early Stage Start-ups

By the end of this 1-hour long guided project, you will be able to create well-structured financial projections for your start-up idea to be used to attract investors. Firstly, you will learn how to calculate sales projections for your start-up. Afterwards, you will learn how to calculate start-up expenses and finally create a profit and loss statement.

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  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."