Top Sales books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

Table of Contents

Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules: • Keep It Simple: Make things easy and clear for your customers. • Be iNvaluable: Stand out by being the person …

Recommended by the experts and mentors at MentorCruise

New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development

New Sales. Simplified. It's a book of fundamentals and timeless truths, with proven, real-world strategies that produce sales results every time they are employed. Most of all, it's a book for those with the courage to do what is necessary to win new business.

Recommended by the experts and mentors at MentorCruise

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improve…

Recommended by the experts and mentors at MentorCruise

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast.

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CODE Sales Training

A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.

Recommended by the experts and mentors at MentorCruise

Strategic Selling

Developed by Robert Miller and Stephen Heiman, strategic selling is a sales framework that focuses on building relationships with various decision-makers and stakeholders rather than just a single contact.

Recommended by the experts and mentors at MentorCruise

Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

The Sales Engineer Manager's Handbook

A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President.

Recommended by the experts and mentors at MentorCruise

Sell Or Be Sold: How to Get Your Way in Business and in Life

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any ave…

Recommended by the experts and mentors at MentorCruise

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"―but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to pro…

Recommended by the experts and mentors at MentorCruise

Little Red Book of Selling: 12.5 Principles of Sales Greatness

Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

Recommended by the experts and mentors at MentorCruise

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Recommended by the experts and mentors at MentorCruise

The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (Go-Giver, Book 1

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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I am a technology leader, focusing on cloud, data and AI with 15+ years in the industry. I spent the last 6 years at Google, leading teams to go from ideation to business outcomes. I was responsible for crafting our global sales strategies, with a strong emphasis on data and …

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I am currently VP Solutions at a Series A Startup. I have experience in aerospace design and manufacturing, 2D/3D visualization, enterprise B2B SAAS products, agile product management, technical sales & partnerships and scaling startups. I can help those looking to make a career switch from engineering to product management or …

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