Top Sales books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

Table of Contents

Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Never Split the Difference

Never Split the Difference by Chris Voss and Tahl Raz is a negotiation guide that teaches readers effective communication skills to reach mutually beneficial agreements. The authors share real-life examples and tactics used in high-pressure situations, helping readers become more successful negotiators.

Recommended by the experts and mentors at MentorCruise

Sell Or Be Sold: How to Get Your Way in Business and in Life

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any ave…

Recommended by the experts and mentors at MentorCruise

New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development

New Sales. Simplified. It's a book of fundamentals and timeless truths, with proven, real-world strategies that produce sales results every time they are employed. Most of all, it's a book for those with the courage to do what is necessary to win new business.

Recommended by the experts and mentors at MentorCruise

A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

Recommended by the experts and mentors at MentorCruise

The Greatest Salesman In the World

The Greatest Salesman in the World by Og Mandino is a motivational book that teaches the importance of persistence and self-confidence in achieving success. It follows the story of a salesman who learns the ten ancient scrolls of wisdom to become the greatest salesman in the world.

Recommended by the experts and mentors at MentorCruise

How I raised myself from failure to success in selling

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

Recommended by the experts and mentors at MentorCruise

Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast.

Recommended by the experts and mentors at MentorCruise

Influence

Influence by Robert B. Cialdini is a psychology book that explores why people say "yes" and how to influence them ethically. It unveils six principles of influence, and how to defend against them.

Recommended by the experts and mentors at MentorCruise

Strategic Selling

Developed by Robert Miller and Stephen Heiman, strategic selling is a sales framework that focuses on building relationships with various decision-makers and stakeholders rather than just a single contact.

Recommended by the experts and mentors at MentorCruise

The Challenger Sale: Taking Control of the Customer Conversation

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagu…

Recommended by the experts and mentors at MentorCruise

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"―but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to pro…

Recommended by the experts and mentors at MentorCruise

Demonstrating To WIN!

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Sales books

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As a Board Director, startup coach, and technology executive, I bring over two decades of experience advising governments, founders, and legal teams across Asia and Europe. My work sits at the intersection of infrastructure, law, and emerging technology—particularly AI, blockchain, and tokenisation. I coach startup founders, operators, and leadership teams …

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Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

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Unlock your potential with a seasoned and multi-faceted leader! Hey, I'm Federico! With 10+ years of experience in biz ops, program management, and strategic leadership, I’ve built and led teams across Finance, Operations, CX, and Strategy at Amazon and AWS. Now, as COO at The Collecting Group, I oversee scalable …

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Tarsi Luo CEO | MBA | AAICD | Executive Director | 40 under 40 Most influential Asian-Australian 2022 Tarsi Luo is one of Australia’s most influential under-40 CEOs, marketers and export leaders. She is acknowledged for her outstanding leadership in the health and wellbeing sector, delivering unparalleled growth domestically and …

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Hi, I'm Miky, I'm entrepreneurship-first mentor for founders, aspiring leaders and product managers. I look at the challenges from the business perspective and help you cut down the noise and focus on what's driving the needle. I work with first-time founders a lot and advise them on launching their products, …

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