Top Sales books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

Table of Contents

Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No

I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you.
Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but ther…

Recommended by the experts and mentors at MentorCruise

Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World

AGILE SELLING helps you quickly get up to speed whenever you need to learn new info or skills. It's filled with rapid learning strategies and productivity tips to help you work smarter, not harder. SNAP SELLING helps you capture and keep the attention of today's crazy-busy decision makers.

Recommended by the experts and mentors at MentorCruise

Look Me In the Eye

Way back in early 2020 you needed a Zoom account, a camera, and a bit of privacy – and you were good to go for virtual meetings. Yes, it all still seems remote, tiring, and unemotional. Julie Hansen’s Look Me In The Eye can help you change all that.

Recommended by the experts and mentors at MentorCruise

Sales on Rails

This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.

Recommended by the experts and mentors at MentorCruise

A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

Recommended by the experts and mentors at MentorCruise

CODE Sales Training

A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.

Recommended by the experts and mentors at MentorCruise

Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers.

Recommended by the experts and mentors at MentorCruise

Influence

Influence by Robert B. Cialdini is a psychology book that explores why people say "yes" and how to influence them ethically. It unveils six principles of influence, and how to defend against them.

Recommended by the experts and mentors at MentorCruise

Sell Or Be Sold: How to Get Your Way in Business and in Life

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any ave…

Recommended by the experts and mentors at MentorCruise

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"―but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to pro…

Recommended by the experts and mentors at MentorCruise

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answe…

Recommended by the experts and mentors at MentorCruise

How I raised myself from failure to success in selling

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Sales books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

Only 1 Spot Left

Unlock your potential with a seasoned and multi-faceted leader! Hey, I'm Federico! With 10+ years of experience in biz ops, program management, and strategic leadership, I’ve built and led teams across Finance, Operations, CX, and Strategy at Amazon and AWS. Now, as COO at The Collecting Group, I oversee scalable …

$150 / month

Only 1 Spot Left

I currently run my own sales consulting & coaching company. When you're ready, I can help you to overcome your most pressing sales challenges. I specialize in turbocharging commercial teams and am passionate about helping people get better at SALES, a seriously misunderstood craft. In the past, I've helped over …

$220 / month

Only 2 Spot Left

I’m a repeat COO/operator who has scaled B2B SaaS and B2B2C companies from <$5M to $50M+ in revenue, led multiple private equity–backed exits, and built high-performance teams with limited resources. I specialize in helping founders and operators break through growth plateaus and run their companies more strategically — without the …

$290 / month

Only 1 Spot Left

With over 12 years of professional experience, the last 7 working in Corporate America, I have experience as a Presales/Solutions Engineer, Project Manager, and Front-end developer. Throughout my career, I had the opportunity to mentor a diverse range of professionals in technology in the US, Europe and Brazil, especially people …

$120 / month


I’m Jimmy, a 5/5 star top rated business mentor. I have 15+ years experience in business, sales, marketing and entrepreneurship. I have worked with thousands of people world-wide. Besides having my own ventures I am also a Judge @ Harvard Innovation Labs, Mentor @ Techstars, Judge & Mentor @ Masschallenge, …

$220 / month

Only 3 Spot Left

Yo. B2B Marketing is hard! 🫠 But it can at least be simple. Having spent 10+ years in executive leadership positions at high-growth B2B SaaS startups across the US and UK, I appreciate the *ahem* less-than-ideal, real-world situations businesses find themselves in as they attempt to build the rocket ship …

$150 / month

Browse all Sales mentors

Still not convinced? Don't just take our word for it

We've already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, they've left an average rating of 4.9 out of 5 for our mentors.

Find a Sales mentor
  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."