Top Sales books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

Table of Contents

Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

Description. The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers.

Recommended by the experts and mentors at MentorCruise

SPIN Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resou…

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

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A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

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The Psychology of Selling

Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.

Recommended by the experts and mentors at MentorCruise

Strategic Selling

Developed by Robert Miller and Stephen Heiman, strategic selling is a sales framework that focuses on building relationships with various decision-makers and stakeholders rather than just a single contact.

Recommended by the experts and mentors at MentorCruise

Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World

AGILE SELLING helps you quickly get up to speed whenever you need to learn new info or skills. It's filled with rapid learning strategies and productivity tips to help you work smarter, not harder. SNAP SELLING helps you capture and keep the attention of today's crazy-busy decision makers.

Recommended by the experts and mentors at MentorCruise

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answe…

Recommended by the experts and mentors at MentorCruise

Pitch Anything

Pitch Anything by Oren Klaff is a guide to mastering the art of sales pitches, focusing on grabbing the attention of investors and closing big deals. It offers a fresh perspective on traditional pitch tactics for a more effective approach.

Recommended by the experts and mentors at MentorCruise

Sell Or Be Sold: How to Get Your Way in Business and in Life

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any ave…

Recommended by the experts and mentors at MentorCruise

The Sales Engineer Manager's Handbook

A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President.

Recommended by the experts and mentors at MentorCruise

Little Red Book of Selling: 12.5 Principles of Sales Greatness

Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Sales books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

Only 4 Spot Left

I have 8+ years of experience working in tech, and I have successfully pivoted from working in finance to pre sales in the tech field. I am passionate about helping others make the same transition, and I am here to offer my guidance and support. I understand the challenges and …

$150 / month

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Throughout my seven years in Product Leadership at Royal Bank of Canada, Amazon and Vivint, I have mentored several product managers, and led cross functional teams of 15+ members to launch five products from 0->1 through innovative approaches. I have also led 15+ technical and process improvements with high impact …

$220 / month

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With over 12 years of professional experience, the last 7 working in Corporate America, I have experience as a Presales/Solutions Engineer, Project Manager, and Front-end developer. Throughout my career, I had the opportunity to mentor a diverse range of professionals in technology in the US, Europe and Brazil, especially people …

$240 / month

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Hi, I'm Miky, I'm entrepreneurship-first mentor for founders, aspiring leaders and product managers. I look at the challenges from the business perspective and help you cut down the noise and focus on what's driving the needle. I work with first-time founders a lot and advise them on launching their products, …

$90 / month

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Hey all — I’m Bram, cofounder of Viqal, a B2B SaaS startup building AI concierge tech for hotels. I’ve been through the zero-to-one grind multiple times — at Viqal and in earlier startups. I’ve made most of the classic founder mistakes: lived the pivot pain cave, validated dead ends, sold …

$180 / month

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Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

$150 / month

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