Top Sales books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

Table of Contents

Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Never Split the Difference

Never Split the Difference by Chris Voss and Tahl Raz is a negotiation guide that teaches readers effective communication skills to reach mutually beneficial agreements. The authors share real-life examples and tactics used in high-pressure situations, helping readers become more successful negotiators.

Recommended by the experts and mentors at MentorCruise

SPIN Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resou…

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The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

Description. The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers.

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Sell Or Be Sold: How to Get Your Way in Business and in Life

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any ave…

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Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World

AGILE SELLING helps you quickly get up to speed whenever you need to learn new info or skills. It's filled with rapid learning strategies and productivity tips to help you work smarter, not harder. SNAP SELLING helps you capture and keep the attention of today's crazy-busy decision makers.

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The Challenger Sale: Taking Control of the Customer Conversation

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagu…

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Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

Little Red Book of Selling: 12.5 Principles of Sales Greatness

Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

Recommended by the experts and mentors at MentorCruise

CODE Sales Training

A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.

Recommended by the experts and mentors at MentorCruise

The Greatest Salesman In the World

The Greatest Salesman in the World by Og Mandino is a motivational book that teaches the importance of persistence and self-confidence in achieving success. It follows the story of a salesman who learns the ten ancient scrolls of wisdom to become the greatest salesman in the world.

Recommended by the experts and mentors at MentorCruise

A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

Recommended by the experts and mentors at MentorCruise

New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development

New Sales. Simplified. It's a book of fundamentals and timeless truths, with proven, real-world strategies that produce sales results every time they are employed. Most of all, it's a book for those with the courage to do what is necessary to win new business.

Recommended by the experts and mentors at MentorCruise

The Only Sales Guide You'll Ever Need

Star sales speaker and author of The Sales Blog, Anthony reveals how all salespeople can attain huge sales success, with strategies backed by extensive research and experience. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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