Top Sales books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteSales books – and here are the answers.

  • Curated by industry experts
  • Proven learning resources
  • Updated annually
Top Sales books recommended by experts
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Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Look Me In the Eye

Look Me In the Eye

Way back in early 2020 you needed a Zoom account, a camera, and a bit of privacy – and you were good to go for virtual meetings. Yes, it all still seems remote, tiring, and unemotional. Julie Hansen’s Look Me In The Eye can help you change all that.

Recommended by the experts and mentors at MentorCruise.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert …

Recommended by the experts and mentors at MentorCruise.

Sell Or Be Sold: How to Get Your Way in Business and in Life

Sell Or Be Sold: How to Get Your Way in Business and in Life

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold,…

Recommended by the experts and mentors at MentorCruise.

SPIN Selling

SPIN Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's mas…

Recommended by the experts and mentors at MentorCruise.

Pitch Anything

Pitch Anything

Pitch Anything by Oren Klaff is a guide to mastering the art of sales pitches, focusing on grabbing the attention of investors and closing big deals. It offers a fresh perspective on traditional pitch tactics for a more effective approach.

Recommended by the experts and mentors at MentorCruise.

The Sales Engineer Manager's Handbook

The Sales Engineer Manager's Handbook

A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President.

Recommended by the experts and mentors at MentorCruise.

Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

Strategic Selling

Strategic Selling

Developed by Robert Miller and Stephen Heiman, strategic selling is a sales framework that focuses on building relationships with various decision-makers and stakeholders rather than just a single contact.

Recommended by the experts and mentors at MentorCruise.

The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (Go-Giver, Book 1

The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (Go-Giver, Book 1

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro

Recommended by the experts and mentors at MentorCruise.

Little Red Book of Selling: 12.5 Principles of Sales Greatness

Little Red Book of Selling: 12.5 Principles of Sales Greatness

Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

Recommended by the experts and mentors at MentorCruise.

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Recommended by the experts and mentors at MentorCruise.

The Challenger Sale: Taking Control of the Customer Conversation

The Challenger Sale: Taking Control of the Customer Conversation

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
The need to understand what top-performing reps are doing tha…

Recommended by the experts and mentors at MentorCruise.

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect wi…

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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