Top Sales books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

Table of Contents

Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

How I raised myself from failure to success in selling

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

Recommended by the experts and mentors at MentorCruise

Demonstrating To WIN!

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.

Recommended by the experts and mentors at MentorCruise

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast.

Recommended by the experts and mentors at MentorCruise

New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development

New Sales. Simplified. It's a book of fundamentals and timeless truths, with proven, real-world strategies that produce sales results every time they are employed. Most of all, it's a book for those with the courage to do what is necessary to win new business.

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SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules: • Keep It Simple: Make things easy and clear for your customers. • Be iNvaluable: Stand out by being the person …

Recommended by the experts and mentors at MentorCruise

The Challenger Sale

The backbone of the Challenger sales methodology is teaching prospects as opposed to building a relationship with them. Your sales reps must be equipped to take control of the sale and nudge customers into making purchase decisions. If done right, the selling style mirrors a ride on a rollercoaster.

Recommended by the experts and mentors at MentorCruise

Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

The Only Sales Guide You'll Ever Need

Star sales speaker and author of The Sales Blog, Anthony reveals how all salespeople can attain huge sales success, with strategies backed by extensive research and experience. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier.

Recommended by the experts and mentors at MentorCruise

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

This book is effectively an operating manual for the sales force. It identifies the 5 fundamental sales processes that can be managed to create desired business outcomes, and it helps readers choose which of the processes are needed to achieve their own strategic objectives.

Recommended by the experts and mentors at MentorCruise

The Sales Engineer Manager's Handbook

A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President.

Recommended by the experts and mentors at MentorCruise

The Greatest Salesman In the World

The Greatest Salesman in the World by Og Mandino is a motivational book that teaches the importance of persistence and self-confidence in achieving success. It follows the story of a salesman who learns the ten ancient scrolls of wisdom to become the greatest salesman in the world.

Recommended by the experts and mentors at MentorCruise

CODE Sales Training

A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.

Recommended by the experts and mentors at MentorCruise

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improve…

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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With over 12 years of professional experience, the last 7 working in Corporate America, I have experience as a Presales/Solutions Engineer, Project Manager, and Front-end developer. Throughout my career, I had the opportunity to mentor a diverse range of professionals in technology in the US, Europe and Brazil, especially people …

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I am currently VP Solutions at a Series A Startup. I have experience in aerospace design and manufacturing, 2D/3D visualization, enterprise B2B SAAS products, agile product management, technical sales & partnerships and scaling startups. I can help those looking to make a career switch from engineering to product management or …

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Experienced Revenue & Operations leader with a proven track record of driving high-impact at Seed and Series A startups in the UK and US. Honed ability to build strategic plans and execute them with precision. Rolls up sleeves and tackles problems head-on.

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