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How to learn Market Fit

Got a big interview coming up? A long-held dream to learn about Market Fit? Our mentors can help you prepare and learn more about Market Fit and get you towards your goal quicker

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Pick up some required reading

A well-written and thorough book can be an amazing path to build deeper understanding on Market Fit and also act as a handbook as you discover the internet's vast resources.

Many resources around the web are based on these books, so they are a great place to start.

Consult places like Goodreads and Amazon to get the widest possible selection, as well as input from other peers on which books to pick.

Work with one of our 6 Market Fit mentors available

Self-teaching is a great tool, but working with an experienced mentor can accelerate your learnings by 10x.

Our mentors are hand-picked Market Fit experts who will help you learn Market Fit and guide you towards your goals.


Hi, I am Sergei, a Product Lead driving new big bets for Microsoft as part of their Incubation team. I've developed new products from idea to launch, managed high growth (MS Teams), mature (Outlook) and early stage (Microsoft Incubation team) products. I've led core product experience, platform, user onboarding & โ€ฆ

$180 / month
  Chat
4 x Calls
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As a freelance startup consultant, I help early-stage B2B SaaS founders quickly grow their business from 0โ‚ฌ (pre-revenue) to 1.000.000โ‚ฌ ARR with a powerful Go-to-market (GTM) strategy, focused on Sales, Marketing & Customer Success.๐Ÿš€ ------------ TOPICS I COVER Among other things, I help you with: - Creating your ideal customer โ€ฆ

$240 / month
  Chat
1 x Call

Only 1 Spot Left

Hi! My motto is think different and build things. I coded my first web software in the mid-90s and had my first successful exit in 1998. Iโ€™ve spent my entire career building software products, for my startups and others, including a stint as one of the first Lead Systems Engineers โ€ฆ

$140 / month
  Chat
3 x Calls


Experienced Serial Entrepreneur (Risum, Seed, Koala, Kwalรซo & CraftsCovered) now working with Founders & Start-Uppers to pass on my expertise. I work on everything from accountability, strategy advice, priority setting, Fundraising preparation & strategy, career positioning for growth, marketing, sales and coaching. What you can expect: โœ”๏ธBi-Weekly Calls (every 2 โ€ฆ

$150 / month
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2 x Calls
Tasks

Only 5 Spots Left

3x founder/CEO. 2x B2B SaaS edtech. 1x solar for rural India. Generalist with a technical background (Caltech, MIT). Experience leading from day one to 30+ person teams and $ MMs in revenue. I've mentored many startup founders on finding product/market fit, fundraising, team building, managing personal stress, co-founder issues, pricing, โ€ฆ

$180 / month
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1 x Call

Only 2 Spots Left

Over 19+ years, I have had a spectrum of roles from project manager to practice leader to PreSales thought leader to Product Strategy Director for HCM (SaaS-based Cloud application) across premier organizations like Bank of America, KPMG and Oracle. I have led large teams which have delivered profitable and successful โ€ฆ

$140 / month
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1 x Call
Tasks

Only 1 Spot Left

Angel Investor, Co-Founder and VC in Emerging Markets. Background: - Actively Mentor 400+ Founders across Founder Institute, Village Capital, Seedstars & Impact Hub - Multi-time (4x) Founder, Co-Founder or Founding Teammember with experience in West & East Coast US, UK & Sub-Saharan Africa - Worked with multiple (7x) Venture Capital โ€ฆ

$800 / month
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2 x Calls
Tasks

Only 4 Spots Left

๐Ÿ”ง Experienced Product and Tech Professional in Toronto, Canada ๐Ÿ”ง Hello! I'm a seasoned product and technology professional from Toronto, Canada, bringing over 15 years of diverse experience in product management and technology leadership. I've navigated through roles in small startups, mid-sized enterprises, and everything in between. Here's what I โ€ฆ

$240 / month
  Chat
2 x Calls
Tasks

Discover more mentors

Work under great Market Fit instructors through courses

Get a bit more hands-on with your learning by taking a course. Courses are a great way to get started with Market Fit and get a bit more practical experience.

Many courses are also accompanied by a community, which can be a great way to get feedback and help from peers.

Finally, courses can get you beyond the basics of Market Fit and into more advanced topics, certifications and even job opportunities.

Still not convinced?
Donโ€™t just take our word for it

Weโ€™ve already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Even better, theyโ€™ve left an average rating of 4.9 out of 5 for our mentors.

Book a Market Fit mentor
  • "Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."

  • "Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."

  • "Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."